ZERO
A pared-back formula that makes reduction feel like a CDG provocation.
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Story & heritage
The official ZERO page calls it a radical expression of simplicity, a reset and the antithesis of excess.
Dover Street Market’s product copy grounds the reduction in fewer ingredients, cedarwood, bergamot, musk, Haitian vetiver, synthetic rose and a varnish accord.
Materials & craft
ZERO is a radical expression of simplicity. A reset. The origin of a new perspective: the antithesis of excess. An exploration of freedom found within purposeful parameters. Carbon neutrality embraced as a formative concept; the foundational motif of a fragrance. Every element shaped by reduction. The clarity of restraint. Fewer ingredients: a shorter.
ZERO is presented through the Comme des Garçons Parfums visual system: a stark bottle-and-carton object, with composition notes foregrounded as the product identity rather than decoration.
How to choose & style
Choose ZERO when the point is not prettiness but character: it works best as a deliberate signature scent, worn sparingly and allowed to read close to fabric or skin.
