The label created its perfume line in 1993 and released its first fragrance, Comme des Garçons, in 1994. The agendered scents are deliberately unconventional and aligned with Kawakubo's avant-garde codes — none more so than Odeur 53, the 1998 'anti-perfume' built from a blend of 53 non-traditional, rarely-bottled notes.
The experiments kept coming: the unisex G I R L of 2014 in a bottle designed by artist KAWS, and Concrete in 2017. Adrian Joffe, Kawakubo's husband and the company's CEO, licenses some scents to Puig while selling the rest directly — fragrance treated as art, not accessory.