From the start the company supplied leather goods to major department stores including Harrods, Fortnum & Mason and Asprey. Robert Ettinger, Gerard's elder son, took over leadership in 1990, and the house received its Royal Warrant to HRH The Prince of Wales in 1996.
Ettinger is headquartered in London with its factory in Walsall, near Birmingham, and remains family-owned. Exports drive the business: around 70 percent of revenue comes from foreign markets, with goods sold to customers in over 210 countries.