Ferré began in 1970 designing accessories, launched his signature womenswear in 1978 and his first men's collection in 1982, with a first couture collection in Rome in 1986. The sophisticated white shirt became the symbol of his personal signature, a label more relaxed and pared-down than the couture houses.
From 1989 he served as stylistic director of Christian Dior in Paris — chosen by owner Bernard Arnault to replace Marc Bohan — and in 1994 designed the Lady Dior handbag, winning the Dé d'Or for his first Dior haute couture collection in 1989. Ferré won the Occhio d'Oro for Best Italian Designer six times. After his death in 2007 the label passed through IT Holding and, by 2011, to Dubai-based Paris Group.