Brand · Taiwanese functional menswear · est. 2016

GOOPiMADE

From a NT$6,000 pre-order start-up to 100-plus stockists — experimental, military-cut menswear out of Taiwan.

GOOPiMADE
Re-checked daily
GOOPiMADE is a Taiwanese label founded in 2016 by Smirk and Leo, known for loose, military-inspired silhouettes, technical fabrics and experimental tailoring.

Two university students started the business with roughly NT$6,000 and no website, working a pre-order model through messaging apps. The name comes from the Mandarin word for withdrawal.

From that small office the brand grew to a team of nearly 50 by the mid-2020s and into more than 100 select shops worldwide, including End Clothing, HBX and United Arrows. In October 2025 it became the first Taiwanese brand to collaborate with Audi.

The GOOPiMADE pieces worth knowing

GMobile-01 Multi-type Shoulder Bag
master-piece Collab
GMobile-01 Multi-type Shoulder Bag
The master-piece collaboration bag that scales GOOPiMADE utility into a premium carry system.
SG-F7 Schematic Drawstring Shoulder Bag
Schematic Bag
SG-F7 Schematic Drawstring Shoulder Bag
A drawstring shoulder bag that turns pouch logic into a technical daily sling.
VT-02 Huge DP Shoulder Bag
Helmet Bag
VT-02 Huge DP Shoulder Bag
The early helmet-bag idea that can shift from shoulder carry toward travel volume.
GMaster-01 Monogram Notch Zipper Wallet
master-piece Wallet
GMaster-01 Monogram Notch Zipper Wallet
A compact master-piece wallet that pulls GOOPiMADE’s monogram into small leather goods.
VT-04 Utility Jinbei Jacket
Jinbei Tech
VT-04 Utility Jinbei Jacket
A jinbei-based utility jacket that turns traditional wrap geometry into GOOPiMADE outerwear.
P-7S “WindShear” Utility Tapered Pants
WindShear
P-7S “WindShear” Utility Tapered Pants
The tapered summer utility pant built around airflow, mesh blocks and hidden movement.
G.A.T-01P Synchronize Utility Trousers
Synchronize
G.A.T-01P Synchronize Utility Trousers
A collaboration trouser that hides ventilation engineering inside a cleaner formal outline.
9th CORDURA® Zipper Cargo Trousers
Anniversary Cargo
9th CORDURA® Zipper Cargo Trousers
The ninth-anniversary cargo that lets one trouser move from straight to slim to flared.
$105 at HBX
PFM-1S Utility Performance Shorts
Performance Shorts
PFM-1S Utility Performance Shorts
The warm-weather GOOPi bottom: knee-length, pocket-shifting and intentionally not too baggy.
UFS_005 2.0+ Track WindBreaker
UFS Shell
UFS_005 2.0+ Track WindBreaker
A compact wind shell that distills GOOPiMADE’s function-first layering language.
SND3 Tech Silhouette Tee
Tech Tee
SND3 Tech Silhouette Tee
A small high-neck tee that turns a basic layer into a silhouette tool.
SOAX-01 93 Emblem Tabi Socks
Tabi Sock
SOAX-01 93 Emblem Tabi Socks
The smallest way to read the brand: split-toe utility styling with a numbered emblem.
GTie-01 Hide in Striped Tie
Utility Tie
GTie-01 Hide in Striped Tie
A striped tie that lets GOOPiMADE flirt with tailoring without becoming formal.

GOOPiMADE shopping FAQ

Is GOOPiMADE worth it for techwear fans?+

GOOPiMADE has earned a real following for functional menswear marked by loose, military-inspired silhouettes, technical fabrics and experimental tailoring. That design point of view, rather than pure logo value, is what draws people in. If you are into architectural, function-led techwear, it is one of the most talked-about labels to come out of Taiwan.

What is GOOPiMADE known for?+

The brand is known for functional menswear designs characterised by loose, military-inspired silhouettes, technical fabrics and experimental tailoring. That combination of utility and unconventional cut is its signature. It is the throughline across the collections and the reason it stands out in the techwear space.

When and where was GOOPiMADE founded?+

GOOPiMADE is a Taiwanese fashion brand founded in 2016 by Smirk (張晨) and Leo (李宥). It began as an online start-up and has since grown into a company spanning design, product development, international distribution and retail. So it is a relatively young label that scaled up quickly from web origins.

What does the name GOOPiMADE mean?+

The name comes from the Mandarin word for withdrawal (孤僻; Tongyong Pinyin: Gūpì). It is an unusual, deliberately introspective choice for a fashion label. That slightly contrarian spirit fits the brand's experimental, non-mainstream design approach.

Who founded GOOPiMADE?+

It was founded in 2016 by two university students in Taiwan: Smirk, a foreign-languages graduate who was completing military service at the time, and Leo, a finance and taxation student. They started the business with an initial capital of roughly NT$6,000. That modest, student-era beginning is a notable part of the brand's story.

How did GOOPiMADE start out as a business?+

In its early stages the company operated without a dedicated website, relying on a pre-order model and direct customer communication through messaging platforms. It worked from a small office space and gradually expanded its team. By the mid-2020s GOOPiMADE had grown to a staff of nearly 50 people.

Where can I buy GOOPiMADE?+

GOOPiMADE products are stocked by more than 100 select shops worldwide. Retailers include End Clothing in the United Kingdom, HBX in Hong Kong and United Arrows in Japan. So beyond the brand itself, it is carried by some of the most respected select stores in the industry.

Has GOOPiMADE done notable collaborations?+

Yes. In October 2025 GOOPiMADE collaborated with Audi on a promotional project, becoming the first Taiwanese brand to do so. The brand has also taken part in international events including ComplexCon. Those moments helped raise its profile well beyond Taiwan.

Is GOOPiMADE a well-established brand internationally?+

It has grown into a genuinely international presence. According to United Daily News, as of 2025 GOOPiMADE merchandise is available in more than 100 select stores globally. From an online start-up in 2016, it now spans design, product development, international distribution and retail.

What should I know about GOOPiMADE's fit and silhouette?+

Expect loose, military-inspired silhouettes rather than slim tailoring, since that relaxed volume is central to the brand's look. The experimental tailoring and technical fabrics mean pieces are designed to drape and layer in a deliberate way. If you prefer an oversized, function-forward silhouette, that is exactly what GOOPiMADE is built around.

Why has GOOPiMADE gained such a following?+

A lot of it comes down to a distinctive design identity: technical fabrics, experimental tailoring and military-inspired shapes that feel different from mainstream menswear. Stockists like End Clothing, HBX and United Arrows lend it serious credibility, and its rapid rise from a NT$6,000 student start-up to a global presence adds to the appeal. For techwear enthusiasts, that mix of craft and story is the draw.