Brand · Model · host · businesswoman

Heidi Klum

From Victoria's Secret Angel to Project Runway — the supermodel who became a brand.

Heidi Klum
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The first German model to become a Victoria's Secret Angel, Heidi Klum became — in Forbes' words — more of a businesswoman than a model after ending her 13-year run with the label.

Klum appeared on the cover of the Sports Illustrated Swimsuit Issue in 1998 and hosted the Victoria's Secret Fashion Show across the 2000s. As host and judge of Project Runway from 2004, she shared the 2013 Emmy for Outstanding Host with co-host Tim Gunn, and has hosted Germany's Next Topmodel since 2006.

Beyond the screen she built her own lines: a clothing collection for Jordache, the HKNB active line with New Balance launched on Amazon, Heidi Klum Intimates lingerie, maternity lines, and two namesake fragrances. In 2009 she became Barbie's official ambassador for the doll's 50th anniversary.

Heidi Klum shopping FAQ

Is Heidi Klum Intimates worth it?+

Heidi Klum Intimates is positioned as accessible designer lingerie, and many shoppers find the bras well-made, comfortable and easy to wear day to day. As with most lingerie lines, experiences vary by individual style, so it rewards a little research before you buy. For an everyday designer-name option rather than a luxury splurge, it is a reasonable pick.

Does Heidi Klum's lingerie fit true to size?+

Many shoppers report that Heidi Klum Intimates fits true to size, but lingerie sizing is always style-specific. The safest approach is to check the retailer's size guide for the exact piece and, if possible, read reviews on that particular bra or set before ordering. Treat your usual size as a starting point rather than a guarantee.

Where can I buy Heidi Klum Intimates and swimwear?+

Heidi Klum Intimates is carried by a wide range of major department stores and online retailers internationally, and the swim line sits within the same Intimates brand. Because it is stocked broadly rather than sold only direct, you have plenty of options when sourcing it. Buying from an established stockist is the simplest way to be sure of authenticity.

When did Heidi Klum launch her lingerie line?+

Klum launched her lingerie line, Heidi Klum Intimates, in Melbourne, Australia, in January 2015, and brought out the collection in collaboration with Bendon in March 2015. The Heidi Klum Swim line was developed as part of the same Intimates brand. It marked her move from modelling lingerie to designing it.

What is the "The Body" lingerie line Heidi Klum designed?+

Klum was one of the designers of the Victoria's Secret lingerie line called The Body, which was named after the nickname she received following her first Victoria's Secret Fashion Show appearance. She was the first German model to become a Victoria's Secret Angel. The line ties directly back to the persona that made her famous.

What is Heidi Klum's "Heidi & the city" fashion line?+

In 2017, Klum released a fashion line called Heidi & the city for exclusive sale in Lidl grocery stores. It was first presented with a show at New York Fashion Week, an unusual pairing of a supermarket label with a high-fashion runway. It reflects her interest in accessible, mass-market fashion alongside her designer lingerie.

What other fashion and product lines has Heidi Klum created?+

Beyond lingerie, Klum has designed clothing lines (including one for men) featured in the German mail-order catalogue Otto, shoes for Birkenstock, jewellery for Mouawad, a clothing line for Jordache, and swimsuits featured in the 2002 Sports Illustrated Swimsuit Issue. In October 2010 she launched an active womenswear line, HKNB, with New Balance on Amazon. She has clearly built a wide product portfolio over the years.

Does Heidi Klum have her own fragrances?+

Yes. Klum has two fragrances, called Heidi Klum and Me. They sit alongside her work as a celebrity spokesmodel and her many design ventures, part of a broader move from model to businesswoman.

Who is Heidi Klum?+

Heidi Klum, born 1 June 1973, is a German and American model, television host, actress, producer and businesswoman. She appeared on the cover of the Sports Illustrated Swimsuit Issue in 1998 and became the first German Victoria's Secret Angel, then hosted and judged Project Runway and Germany's Next Topmodel. Her fashion and lingerie lines grew out of that modelling fame.

Why are Heidi Klum's lines associated with bras and swimwear specifically?+

Klum earned the nickname "The Body" after her first Victoria's Secret Fashion Show, and that image of her as a lingerie and swimwear model directly shaped her later design work. Her Victoria's Secret "The Body" line, her Heidi Klum Intimates collection and the Heidi Klum Swim range all flow from that signature. The categories are, in effect, her brand's heritage.