Holland Cooper

Holland Cooper positions its tweed as an investment rather than fast fashion, and the appeal is the blend of classic British country silhouettes with a sharper, more modern cut. The brand grew from a love of true tailoring as an art form, with attention to fit and finish that earns it a strong reputation, especially within the equestrian and country set. If you want a piece designed to stay with you for years rather than a season, that is what you are paying for.

The price reflects a luxury, heritage-led approach: classic tweed tailoring reworked with a modern twist, built to last rather than to follow trends. The label began with garments made in England using heritage methods, and its standing as the official fashion partner of the Cheltenham Festival underlines its positioning at the premium end of British country wear. You are buying into a tailoring house, not a high-street label.

Holland Cooper was founded by British fashion designer Jade Holland Cooper, born in December 1986, who launched the label in 2008. She studied international equine and agriculture management at the Royal Agricultural College in Cirencester before dropping out to pursue fashion — a background that shows in the brand's equestrian and country sensibility.

It began in the most hands-on way imaginable: Jade Holland Cooper had an outworker make 30 tweed miniskirts — with leather and suede additions — from fabric she found in her mother's old design studio in a farm outbuilding, and sold every one from a stall at the Badminton Horse Trials. She then launched the label by personally selling tweed garments from a horse trailer at equestrian and country events, travelling to more than 30 shows a year.

The brand operates a 70,000-square-foot headquarters in the Cotswolds and started life with tailoring made in England using heritage methods. It runs two retail shops — one at Bicester Village and a flagship at Dunkerton Park, a retail complex in Cheltenham co-owned by Jade's husband, Julian Dunkerton. So its heart sits firmly in the English countryside.

Yes — Holland Cooper's designs have been worn by Catherine, Princess of Wales, at public engagements. That kind of visibility has helped cement the label's reputation as a go-to name in polished British country style.

Tweed, above all — the brand set out to redefine luxury tweed garments by pairing classic country shapes with a modern cut, and tweed tailoring remains its signature. It is also closely tied to the British country and equestrian calendar, most notably as the official fashion partner of the Cheltenham Festival. Think country wardrobe staples elevated with a contemporary edge.

It has grown into a genuine fashion house, with an annual turnover of around £60 million and year-on-year growth of about 50 percent. The brand offers more than 2,000 products and was named to Drapers' 30 Under 30 list in 2014 — a long way from a single stall at the Badminton Horse Trials.

If you want the most representative entry point, start with the tweed tailoring the brand built its name on — it captures the classic-meets-modern country look at its purest. With more than 2,000 products across the range, a tweed jacket or skirt is the clearest expression of the house style and the easiest to build a wardrobe around. Visiting the Cotswolds-area flagship or the Bicester Village shop lets you check the cut and fit in person.

The brand runs two retail shops: one at Bicester Village and a flagship store at Dunkerton Park, a retail complex in Cheltenham. If you are visiting the Cheltenham Festival — where Holland Cooper is the official fashion partner — you will see the country aesthetic very much in its natural setting.