VM78 CPH ARCHIVE
Retro runner proportions, cleaned up for the city rather than the track.
Prices are a snapshot from when this page was built — confirm on the retailer's site.
Story & heritage
The VM78 CPH ARCHIVE is explicitly “inspired by a classic hummel archive style,” and the product page frames it as a bridge between heritage and modern comfort. That positioning matters for hummel: a brand whose history is rooted in footwear and team sport, but whose most durable lifestyle products usually work by softening archive sport references for everyday wear.
VM78 CPH is not sold as a museum reproduction. Instead, it keeps the retro runner attitude — low profile, grippy rubber sole, old-school paneling — while updating the underfoot comfort enough for daily use.
Materials & craft
The official construction notes are practical: a durable rubber outsole for grip and hard-wearing ground contact, plus an Ortholite insole for long-term cushioning. The listed material mix includes rubber, polyamide, polyester, suede, and a small amount of polyurethane, which explains the shoe’s blend of structure and softness.
How to choose & style
Choose the VM78 when you want the retro hummel look without going full court-shoe. Dark colourways keep it urban and understated; lighter suede versions push it toward a classic weekend runner. It pairs naturally with cuffed trousers, shorts, and trim track jackets.
