Fragrance & Beauty · EverPure
EverPure Sulfate Free Purple Shampoo
A toning shampoo staple for keeping blonde and silver hair cooler.
$10.99
at L'ORÉAL PARIS
Prices are a snapshot from when this page was built — confirm on the retailer's site.
Story & heritage
EverPure Purple Shampoo is the brand's toning hero for blonde, silver, or highlighted hair that starts to skew brassy.
It is one of the most recognizable products in the sulfate-free EverPure family.
Materials & craft
The sulfate-free formula uses purple pigments to help neutralize yellow and orange tones while staying color-safe.
purple shampoosulfate-freecolor-safebrass-neutralizing
How to choose & style
Use it once or twice a week whenever warm tones begin to show through.
It works best as maintenance, not as your only everyday shampoo.
PurpleToning
