Fragrance & Beauty · Superior Preference
Superior Preference Fade-Defying Shine Permanent Hair Color
A salon-inspired permanent color line built for shine and fade resistance.
$13.99
at L'ORÉAL PARIS
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Story & heritage
Superior Preference is one of L'Oréal Paris's legacy permanent-color lines, and the brand dates it back to 1973.
It stays a reference point for glossy, dimension-rich at-home color with serious longevity.
Materials & craft
The formula is built for fade-defying shine, comes with a conditioner step, and is positioned to last up to 9 weeks.
fade-defyingshine conditioner50 shadesup to 9 weeks
How to choose & style
Pick it if you want a glossy, salon-inspired finish and can handle regular root upkeep.
It is the color kit for people who care as much about shine as they do about coverage.
BrownBlondeBlackRed
