Laura Biagiotti The Icons Roma Fiori Bianchi
Roma Fiori Bianchi
Fragrance & Beauty · Roma Fiori

Roma Fiori Bianchi

A brighter Roma edition built around white flowers, freshness, and light.

$38 at LAURA BIAGIOTTI

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Story & heritage

Fiori Bianchi first appeared in 1982 as Laura Biagiotti's first perfume, and Roma Fiori Bianchi reworks that legacy into the Roma universe.

The result is a lighter, more luminous version of the brand's perfume language, focused on freshness, energy, and delicate floral impact.

Materials & craft

The official copy emphasizes white flowers and a fresh, energizing structure that keeps the fragrance airy rather than heavy.

launched in 1982white flowersfreshnessenergyRoma-linked edition

How to choose & style

Choose it for daytime, spring and summer, or any moment when you want the softer side of the house.

SoftBrightDaytimeFloral
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