Fragrance & Beauty · Roma Fiori
Roma Fiori Bianchi
A brighter Roma edition built around white flowers, freshness, and light.
$38
at LAURA BIAGIOTTI
Prices are a snapshot from when this page was built — confirm on the retailer's site.
Story & heritage
Fiori Bianchi first appeared in 1982 as Laura Biagiotti's first perfume, and Roma Fiori Bianchi reworks that legacy into the Roma universe.
The result is a lighter, more luminous version of the brand's perfume language, focused on freshness, energy, and delicate floral impact.
Materials & craft
The official copy emphasizes white flowers and a fresh, energizing structure that keeps the fragrance airy rather than heavy.
launched in 1982white flowersfreshnessenergyRoma-linked edition
How to choose & style
Choose it for daytime, spring and summer, or any moment when you want the softer side of the house.
SoftBrightDaytimeFloral