Brand · American headwear retailer est. 1995

Lids

The mall name in athletic caps — fitted, snapback and team-logo headwear across the malls of North America and beyond.

Lids
4 styles tracked 3 retailers on sale Up to 66% off now Re-checked daily

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4 pieces
Operating under the Lids brand, Hat World, Inc. is an American retailer specializing in athletic headwear, with stores from the US and Canada to Australia, France, Germany and the UK — most of them in shopping malls and outlet centers.

Hat World was founded in 1995 by George Berger, Glenn Campbell and Scott Molander, opening its first store on 3 November 1995 in the Tippecanoe Mall in Lafayette, Indiana. When the original Lids Corp. — founded in Boston in 1993 — filed for bankruptcy in 2001, Hat World acquired the Lids name and trademark and rebranded its stores from 'Hat World' to 'Lids.'

Footwear retailer Genesco acquired the business in 2004; in 2018 Genesco sold it to FanzzLids Holdings, a joint venture involving Ames Watson and Fanatics, with rapper Meek Mill taking an ownership stake in 2019. In 2024 Fanatics became the majority owner of Lids Holdings.

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Lids across the retailers we track

Same authentic Lids, different prices & codes. We watch all of them so you don't have to tab-hop.

Clinique
Clinique
Up to 25% off · 2 Lids styles · from $21 · code TEXTME15
View Clinique →
Macy's
Macy's
Up to 67% off · 1 Lids style · from $10 · code SGHSPRING2026
View Macy's →
ULTA
ULTA
Up to 25% off · 1 Lids style · from $27 · code FFFXFOREO30
View ULTA →

Codes that work on Lids

Store codes that stack on Lids orders — re-tested in the last few hours. Tap to reveal, copy without leaving the page.

Verified 2 hours ago
10% Off
10% Off Select Items at ULTA
12DB••
Verified 2 hours ago
20% Off
Up to 20% Off for Members at ULTA
MEMB••
Verified 2 hours ago
20% Off
20% off your purchase (members) at ULTA
PRIM••
Verified 2 hours ago
30% Off
30% Off Select Items at ULTA
FFFX••

Lids shopping FAQ

Are the New Era fitted caps at Lids real or fake?+

Lids is an authorized retailer of licensed athletic headwear, so the New Era and team caps it sells in stores and online are genuine officially licensed product. If you want to double-check any cap, look for the sewn-in licensee label and the authenticity hologram with its unique, non-repeating serial number. Telltale signs of a counterfeit are uneven embroidery, misspellings, poor graphics, and a hologram with a repeating serial.

How does Lids compare to Hat Club for fitted hats?+

Think of it as breadth versus collectability. Lids casts a wide net across officially licensed college and pro team headwear, so it is the easy place to find your everyday team cap. Hat Club leans into limited weekly drops, rare colorways, and exclusive collaborations that collectors chase, which Lids generally does not stock.

Is a cap from Lids worth it?+

If you want an authentic, officially licensed team cap without hunting through resellers, Lids is a dependable choice and one of the largest specialists in athletic headwear in the United States. The value is in the licensing and the range rather than rarity. For limited collector drops you would look to a more exclusivity-focused shop, but for a genuine everyday fitted or snapback it does the job well.

What should I buy first at Lids?+

Most people start with a fitted or adjustable cap for their team, which is the core of what Lids does as an athletic-headwear specialist. A fitted cap gives the cleanest silhouette if you know your size, while an adjustable snapback is the safer pick if you are buying as a gift. From there the team apparel and accessories round out a fan's wardrobe.

Where is the best place to buy Lids caps?+

Lids runs its own stores and websites, with most of its physical locations sitting in shopping malls and factory outlet centres. Buying in-store lets you try the fit and judge the embroidery in person, which many shoppers prefer for headwear. The official Lids site is the natural choice when your local mall does not carry the team or colorway you want.

Are Lids hats made in the USA?+

Lids is the American retailer rather than the manufacturer, so where a given cap is made depends on the brand behind it, such as New Era or the team licensee, not on Lids itself. The company's role is to sell officially licensed headwear across its U.S., Puerto Rico, Canada, Australia, France, Germany, and UK stores. For country-of-origin on a specific cap, the sewn-in label is the place to check.

When did Lids start and where?+

The original Lids Corp. was founded in Boston in 1993 by Douglass Karp and Ben Fischman. Separately, Hat World, Inc. was founded in 1995, opening its first store that November in the Tippecanoe Mall in Lafayette, Indiana. After the original Lids Corp. filed for bankruptcy in 2001, Hat World acquired the Lids name and rebranded its own Hat World stores as Lids.

Who owns Lids now?+

Genesco, the footwear retailer, acquired the business in April 2004. In 2018 Genesco sold Hat World/Lids to FanzzLids Holdings, a joint venture involving Ames Watson and Fanatics, for $100 million. By 2024, Fanatics had become the majority owner of Lids Holdings.

Did Meek Mill really invest in Lids?+

Yes. In 2019 the rapper Meek Mill acquired an ownership stake in Lids. That same year Lids also acquired the sports retailer Fanzz, part of a broader expansion of the business.

Is Lids only in the United States?+

No. While the majority of stores are in the U.S., Lids also operates in Puerto Rico, Canada, Australia, France, Germany, and the United Kingdom, alongside its websites. Most of those locations sit in shopping malls and factory outlet centres, which is the format the chain is built around.

Why is Lids so well known for sports caps?+

Lids specialises specifically in athletic headwear and licensed team merchandise, which has made it a go-to mall destination for fans across collegiate and major professional sports. Decades of mall and outlet presence, paired with the catalogue of officially licensed product, gave it the scale and familiarity that keep it front of mind for everyday fan gear.