Canadian athletic apparel with a name that means "live out loud every day."
Bernard Mariette became CEO in 2009. Much of the company's business is wholesale, distributed to retailers such as Nordstrom, alongside a handful of its own stores in Canada and the US. In August 2024 Lolë acquired the Southern California sandal brand Sanuk.
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Lolë leggings have a loyal following for their thick, durable fabric, with many wearers reporting years of use without fading or losing shape. They're often described as a heavier, quality legging that holds up well for everyday wear and moderate exercise. Whether they're worth it comes down to fit and feel for you, so try them on if you can — opinions on the waistband and breathability do vary.
Lolë is generally seen as a more accessible, eco-conscious alternative, leaning into color, pattern, and a vibrant, feminine aesthetic. Lululemon tends to win on highly technical, performance-focused fabrics, while Lolë's strength is versatile, lively pieces that move easily from a workout to daily life. If you want expressive, sustainability-minded activewear over peak technical performance, Lolë is a strong pick.
The name Lolë is an acronym for 'Live out loud every day', which sums up the brand's upbeat, expressive spirit. It's a fitting motto for a label built around colorful, versatile activewear. That cheerful philosophy runs through its whole approach to design.
Lolë is an athletic apparel designer and retailer based in Montreal, Quebec, Canada, founded in 2002 by Evelyn Trempe. It's a genuinely Canadian activewear brand rather than a global megabrand. That Montreal home base has been part of its identity from the start.
Lolë was founded in 2002 by Evelyn Trempe. Bernard Mariette became the company's CEO in 2009 and has led it since. It remains a Montreal-based business with a relatively compact footprint.
Much of Lolë's business is wholesale, with its apparel distributed to retailers such as Nordstrom to be sold in stores. The company also operates its own shops — 5 stores in Canada and 1 in the U.S. So you can find it both at its own boutiques and through established department-store stockists.
Lolë is a full athletic apparel brand, not a single-product label, with a range built around versatile pieces you can wear from the studio to everyday life. Its aesthetic leans colorful and feminine, designed to feel lively rather than strictly utilitarian. The leggings get the most attention, but they sit within a broader activewear collection.
Yes — in August 2024, Lolë acquired Sanuk, the Southern California sandal brand founded in 1997 whose name is the Thai word for fun. Sanuk had been owned by Deckers Brands, which had acquired it in 2011. The deal added a relaxed footwear name to Lolë's portfolio.