Essentials Beanie
The updated core beanie, built for cuffed or relaxed wear.
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Story & heritage
Love Your Melon began in Minneapolis in 2012, when Zach Quinn and Brian Keller turned a beanie-first campus venture into a mission-led brand. The 2025 relaunch brought that buy-one, give-one spirit back into focus, and this piece sits squarely inside that original product universe.
The Essentials line updates that origin story with a reversible cuff and a blue tag, making Essentials Beanie the most flexible version of the brand’s core silhouette.
Materials & craft
The knit is built to wear cuffed for a snug profile or uncuffed for a looser drape.
How to choose & style
Choose the cuffed look when you want warmth and structure; wear it looser when you want the tag and shape to feel relaxed.
