The house was born technical. Ratti, owner of Berry optical, began making glasses and lenses for athletes and aviators, then developed the patented Meflecto system — one of the first spring hinges in eyewear, letting the temple flex to the face. The silver arrow that marks the temple became the company's trademark.
Persol arrived in the United States in 1962 and opened its first boutique on Rodeo Drive in Beverly Hills in 1991. Now part of the Luxottica group, it still makes its plastic frames in Italy from cellulose acetate.