From a garage and a $300 idea to 600-plus patents — sports eyewear engineered on athletes, named after a dog.
Live sales that include Oakley, across the retailers we track — tap any to open it on the store, pinned to the top.
Oakley
Oakley
Real verified markdowns across 3 retailers — filter by category, retailer & price. Heart anything to track its price.
Oakley began with motorcycle grips sold from the back of a car at motocross events, then goggles, before releasing its first sunglasses — the Factory Pilot Eyeshades — in 1984, followed by the casual Frogskin in 1985. Most designs are still developed with extensive athlete input and field testing in extreme conditions.
Now headquartered in Foothill Ranch, California, Oakley is a subsidiary of Italian eyewear group Luxottica, which acquired it in 2007 in a $2.1 billion deal. Recent moves include naming Travis Scott a Chief Visionary Officer in 2025 and the Meta-built Oakley Meta HSTN smart glasses.
Tap any category to shop every Oakley deal in it.
Same authentic Oakley, different prices & codes. We watch all of them so you don't have to tab-hop.
Store codes that stack on Oakley orders — re-tested in the last few hours. Tap to reveal, copy without leaving the page.
Same quiet-luxury, craft-first sensibility — follow any to widen your alerts.
For sport and outdoor use, most wearers find them worth it. Oakley designs its eyewear with extensive athlete input and field testing, including extreme conditions, so the optics and fit are tuned for performance rather than looks alone. If you spend real time cycling, on snow, or on the water, the contrast-tuned lenses are where the value shows up.
Much of the cost reflects Oakley's performance focus and its more than 600 patents covering eyewear, materials, and performance gear. Where Ray-Ban leans on classic everyday style, Oakley engineers frames and lenses to stay put and perform during intense activity. Interestingly the two brands share an owner, the Italian group Luxottica, but they target different needs.
It comes down to use. The Frogskins, introduced in 1985 as a casual style originally made in Japan, is the easy pick for everyday lifestyle wear. If you want sport-first performance, look to Oakley's athlete-tested sport frames instead, since the brand's roots and reputation are built on equipment designed and tested in the field.
Yes. Oakley M Frame sunglasses are included on the U.S. Army's Authorized Protective Eyewear List and have even been assigned a National Stock Number for ordering through military supply channels. Oakley also runs US Standard Issue, which supplies eye protection to U.S. military and law enforcement, so the credentials there are real.
Oakley is an American company headquartered in Foothill Ranch, California, but it operates as an autonomous subsidiary of the Italian eyewear group Luxottica. Luxottica announced its plan to buy Oakley in June 2007 in a deal worth $2.1 billion, completed that November, placing Oakley in a portfolio alongside Ray-Ban, Persol, and Vogue.
Jim Jannard started Oakley in 1975 in his garage with an initial investment of just $300, first selling a motorcycle handlebar grip he called 'The Oakley Grip' from the back of his car at motocross events. That same grip material is still used for the earsocks on Oakley glasses today, linking the modern brand directly back to its garage origins.
It came from founder Jim Jannard's English Setter, named 'Oakley Anne.' What began as a personal nod has become one of the most recognised names in performance eyewear, though the dog came first.
Oakley's first sunglasses were the Factory Pilot Eyeshades, released in 1984. They were sport-oriented and resembled goggles, reflecting the brand's roots in BMX and motocross gear before the more casual Frogskin arrived in 1985.
Durability is a core part of the pitch. Oakley develops most of its designs with athlete input and field testing in extreme conditions, and the brand holds more than 600 patents covering materials and performance gear. That engineering-first approach is a big reason its frames are favoured for active, high-impact use.
The Oakley Meta HSTN is a line of smart glasses Oakley built in collaboration with Meta Platforms, based on Oakley's HSTN frame design. It is positioned for athletes and sports fans, with features including Meta AI and 3K video capture, extending Oakley's performance heritage into connected eyewear.
