Psycho Bunny

For shoppers who care about the small things, the answer tends to be yes. Psycho Bunny built its reputation on premium fabrics and a clean, slightly rebellious take on classic menswear, and the polos and t-shirts that grew out of its original neckwear line are the pieces most people start with. If you want a polo with a sense of personality rather than a plain placket, the brand earns its keep.

Psycho Bunny positions itself as contemporary menswear rather than a basics label, and the pricing reflects the materials and finishing it leans on. The line began with neckwear handmade from English silk before expanding into polos, cashmere scarves and socks, and that attention to fabric carries through the range. You are paying for a considered, design-led product, not a logo on a blank.

Psycho Bunny plays in the same arena as the established polo names, but its hook is the skull-and-crossbones bunny rather than a more buttoned-up crest. The brand frames itself as the meeting point of classic menswear and a contemporary, slightly cheeky attitude. If you find the usual preppy logos a touch too safe, this is the one with a wink to it.

The motif is the heart of the brand. The original neckwear featured designs like tiny spades and Donnie Darko-style rabbit skulls, and that crossbones bunny is exactly what gave the label its name and identity. It is meant to read as preppy at a glance and a little subversive on a second look.

It came straight from a buyer's reaction. As founder Robert Godley told it, when he showed an early tie featuring the rabbit-skull design, a buyer exclaimed, "look at the psycho bunny!" In his words, "The name stuck." The label has carried it ever since.

Psycho Bunny was founded in 2005 by Robert Godley together with his friend and business partner Robert Goldman. Godley launched it as a men's contemporary label, beginning with a neckwear collection before the brand broadened out. It started life in New York City.

The company is headquartered in Montreal, with an office in New York City, the city where it was originally founded. It is a privately held clothing company that now spans men's, women's and children's lines. That dual North American footprint has been part of the brand since its early days.

Ownership changed hands in 2021, when Alen Brandman, CEO of Thread Collective, took over the company. The brand remains privately held. Under that ownership it has continued opening physical stores across North America.

The brand began with neckwear, not knitwear. Its first collection was a range of ties handmade from English silk, featuring those signature spades and rabbit-skull motifs. Polo shirts, t-shirts, bottoms, cashmere scarves and socks, and a golf collection all came later as the label expanded.

Yes. While it started as a men's contemporary label, Psycho Bunny is now a men's, women's and children's clothing company. So the crossbones bunny shows up well beyond the original menswear range, including kids' pieces. If you are shopping for the household, the motif runs across all three lines.

It is, and fairly recently. In 2024 the brand signed a multi-year deal as a silver-tier sponsor of the National Bank Open tournaments in Montreal and Toronto, running until 2027. It also serves as the official athletic apparel sponsor for Tennis Canada at that event, as well as the Davis Cup and Billie Jean King Cup.

The brand runs its own retail stores, having opened locations in malls including Kenwood Towne Centre, Ross Park Mall and Easton Town Center in 2022, followed by West Edmonton Mall in Fall 2023. Beyond its own shops, it is also carried by various menswear retailers. Buying from the brand's own stores or site is the surest way to confirm you are getting the genuine article.