British tailoring sensibility, downtown New York attitude — premium American fashion since 2002.
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Rag & Bone
Rag & Bone
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The label launched with menswear in 2004 and added women's the year after; footwear arrived in 2008, including the Newbury boot. Its campaigns became part of the appeal — Kate Moss fronted the first in 2012, and a serial Photo Project later cast everyone from Michael Pitt to Mikhail Baryshnikov and Mark Hamill.
Rag & Bone collected a run of CFDA honours, including the Emerging Talent Award in 2007, and now sells through its own stores and more than 700 shops worldwide. Since April 2024 the brand has been owned by Guess? and WHP Global, with design shared between Jennie McCormick and Kyle Sweeney.
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Rag & Bone is a premium American brand, so its denim sits at a higher price point than mall labels, and you are paying for the construction and fabric. For buyers who want durable, well-cut everyday jeans with a downtown sensibility, many find the fit and longevity justify the spend. If the cut suits your body, it tends to earn its keep as a wardrobe staple.
Founded in 2002, Rag & Bone built a reputation for sharp, understated American style and is now sold in more than 700 shops around the world in addition to its own stores. Its denim line (rag & bone/JEAN), footwear and ready-to-wear give it a complete, cohesive wardrobe. The mix of British-influenced restraint and New York attitude is a big part of the appeal.
The brand's denim under the rag & bone/JEAN label is its best-known entry point and a natural first purchase. If you prefer footwear, the line includes the well-regarded Newbury boot, founded when Rag & Bone Footwear launched in 2008. Start with whichever category anchors your wardrobe, since both carry the house's tailored DNA.
Rag & Bone was co-founded in 2002 by Marcus Wainwright and Nathan Bogle. Bogle left the company in 2006, and David Neville, who had joined in 2005, became partner with Wainwright. Wainwright went on to lead the brand for two decades before stepping down as chief brand officer in July 2023.
As of April 2024, Rag & Bone is owned by Guess?, Inc. and WHP Global, which completed the acquisition of the brand. Design oversight is shared between Jennie McCormick and Kyle Sweeney. The brand thus continues with established internal design leadership under new ownership.
The label launched with a men's line in 2004, with a women's line following in 2005. Today it offers both men's and women's ready-to-wear jeans, footwear and accessories. That dual focus has been part of the brand almost from the start.
Rag & Bone Footwear was founded in 2008 with the help of footwear designer Tull Price, former owner of Royal Elastics. Its line includes the Newbury boot, one of the brand's signature shoe styles. Footwear has been a meaningful pillar of the brand rather than an afterthought.
Yes, one advertising attempt at shock value backfired when it commissioned an ad showing the body of a vintage Porsche 911SC being crushed. The brand clarified that the Porsche used was actually a shell salvaged from a scrap yard for the shoot. It remains a notable footnote in the brand's marketing history.
Kate Moss starred in the brand's first-ever advertising campaign for FW 2012 and also shot its SS 2013 campaign. Later campaigns featured figures including Michael Pitt, Léa Seydoux, Winona Ryder and, for an SS15 menswear portrait series, friends such as Jerry Seinfeld and Carmelo Anthony. That casting underlines the brand's culturally connected, downtown image.
Rag & Bone is firmly a premium-tier brand known for tailored cuts and durable fabric, competing with other high-end denim labels rather than fast-fashion ones. Its strength is versatile, neutral washes that work as wardrobe essentials. Pick it if you value sharp construction and a refined, understated look over heavy branding.
Yes, in 2006 the founders won the Ecco Domani Fashion Foundation award in the men's category and were finalists in the CFDA's Vogue Fashion Fund. In 2007 they received the CFDA's Emerging Talent Award. That early industry validation helped establish the brand's credibility.
