Le Bas Revel Poster
Cappiello's hosiery poster trades elegance for motion and flash.
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Story & heritage
In 1929, Revel diversified into silk stockings, and Leonetto Cappiello answered with the Le Bas Revel image that keeps the brand's energy in the same instantly readable poster language. The composition swaps umbrellas for legs in motion, but the formula is the same: one saturated image, no hesitation.
The poster has since become the best-known surviving face of the hosiery line, appearing in dealer catalogs and retail reproductions as a classic piece of French advertising art.
Materials & craft
Proantic describes a large original model composed of three strips on canvas with fresh colors, while modern retail editions reproduce the same saturated blue ground and cream lettering. The original and the replicas keep the graphic blocking intact, which is why the poster still reads from across a room.
How to choose & style
Use a simple frame and let the blue field carry the room. Black framing sharpens the contrast; pale wood softens it if you want the poster to feel a little more domestic and less museum-like.
