Brand · London-based designer · Estonian-born

Roberta Einer

Crystal-strewn knitwear from a designer who hand-made her first collection at twelve.

Roberta Einer
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Roberta Einer is an Estonian creative director and fashion designer, known for her contemporary knitwear virtuosity and the crystals in her dresses — one design carrying over 30,000 crystals applied by hand.

Einer grew up in Tallinn, hand-making her first collection at twelve and learning to sew, crochet and embroider with her grandmother, before a foundation at Central Saint Martins and a fashion degree at the University of Westminster. At sixteen she was already working as an embroidery assistant at Balmain alongside Olivier Rousteing, and has also worked for Alexander McQueen.

She won the inaugural Saks Emerging Designer Showcase in 2017 and was invited to present at London Fashion Week a year after founding her own brand — bypassing the usual three-year wait. Her Spring 2019 collection was featured in full in Vogue, her clothes have been worn by Rihanna, Dua Lipa and Lady Gaga, and in 2020 she made the Forbes 30 Under 30 list.

Tallinn-born · 1992 Hand-applied crystals Ex-Balmain, ex-McQueen Forbes 30 Under 30

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Roberta Einer shopping FAQ

Are Roberta Einer dresses worth it?+

For an embellished evening or occasion piece, Roberta Einer offers couture-level handwork at a contemporary-designer level, which is a large part of the appeal. She is known for the use of crystals in her dresses, including one design with over 30,000 crystals applied by hand. That degree of hand-finishing is what justifies the investment for a statement wardrobe.

Who is Roberta Einer?+

Roberta Einer is an Estonian creative director and fashion designer, born in March 1992, who runs her own eponymous brand. Before founding it she worked for the luxury houses Balmain and Alexander McQueen. She is celebrated for her contemporary knitwear virtuosity and her crystal-heavy embellishment.

What is Roberta Einer known for?+

Two things define her work: contemporary knitwear virtuosity and the lavish use of crystals, most famously a single dress carrying over 30,000 crystals applied entirely by hand. That blend of technical knitwear and dense hand-embellishment gives her pieces their signature texture. It is craft you feel as much as see.

When did Roberta Einer start designing?+

Long before her label existed. She grew up in Tallinn, Estonia, and hand made her first collection at age 12, having spent her childhood learning to sew, crochet and embroider with her grandmother. By 16, in 2012, she was working as an embroidery assistant at the Parisian heritage brand Balmain alongside Olivier Rousteing. That early apprenticeship shaped the hand-finished quality of her work.

Where did Roberta Einer train?+

She completed a foundation at Central Saint Martins and earned a fashion degree from the University of Westminster, both in London. That London schooling, paired with her hands-on work at Balmain and Alexander McQueen, gave her a rare mix of academic and atelier experience. The result is a designer fluent in both concept and construction.

Which celebrities have worn Roberta Einer?+

Her brand has been worn by Kylie Jenner, Megan Fox, Rihanna, Jorja Smith, Dua Lipa and Lady Gaga. That roster of musicians and pop-culture figures fits the brand's bold, embellished, red-carpet-ready aesthetic. It is a strong signal of where the pieces shine, which is in the spotlight.

Where can I buy Roberta Einer in the US?+

She entered the North American market in 2021 at The Webster in Miami, which marked her arrival stateside. Her embellished, occasion-driven pieces suit luxury boutiques that carry contemporary designers. Buying through established stockists is the most reliable way to get genuine, current-season work.

How did Roberta Einer reach London Fashion Week so quickly?+

In 2017 she won the inaugural Saks Emerging Designer Showcase and was invited to present at London Fashion Week just one year after founding her brand. That bypassed the British Fashion Council's usual requirement of three years of establishment, a rare exception. Her entire Spring 2019 collection then appeared in Vogue.

Has Roberta Einer received any notable recognition?+

Yes. In 2020 she was featured on the Forbes 30 Under 30 List, capping a fast rise for a designer still in her twenties. She is also a campaigner for gender equality in Estonia and has collaborated on public-benefit projects with Christian Louboutin and Care Bears. The recognition reflects both her craft and her advocacy.