Brand · London faux-fur label est. 2013

Shrimps

The faux-fur coat that made a name — playful London design that turned a single coat into a full ready-to-wear world.

Shrimps
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Shrimps is the London label founded by Hannah Weiland in 2013, launched with a single faux-fur coat and built around faux fur as a fabric in fashion.

The brand became famous for its signature faux-fur coats, drawing support from animal-rights advocates including PETA and fresh attention to faux fur on the runway. It has since grown into a full ready-to-wear label with accessories, while keeping that playful outerwear at its heart. Weiland — with a background in History of Art and a textile-design diploma from the London College of Fashion — draws on the wit of modern art and a love of pattern and texture. Shrimps shows on schedule at London Fashion Week, with early supporters including Alexa Chung and Adwoa Aboah.

The Shrimps pieces worth knowing

Shrimps shopping FAQ

Is a Shrimps faux fur coat worth it, and which should you buy first?+

The faux fur coat is the piece that made Shrimps' name, so it is both the truest buy and where the brand's value is clearest. These are the playful, colourful, cruelty-free coats that drew new attention to faux fur as a fabric in fashion, and they are designed to be cherished season after season rather than worn once. If you want one Shrimps piece that captures the whole identity, a signature faux fur coat is the place to start.

Is the Shrimps Antonia beaded bag worth it?+

The Antonia is Shrimps' cult beaded bag, and it is worth it if you love a joyful, hand-finished accessory that reads instantly as fun rather than logo-driven status. Its appeal is craft and personality — the kind of piece you reach for to lift an outfit — so it suits a buyer who wants charm over a quiet investment bag. Treat it gently, as beaded pieces are delicate, and it can become a long-term favourite.

Why is Shrimps so popular?+

Shrimps became famous for its signature faux fur coats, which won support from animal-rights activists such as PETA and drew fresh attention to faux fur as a serious fabric in fashion. By making cruelty-free outerwear feel desirable and playful rather than worthy, the brand carved out a distinctive niche. That mix of ethics and joy is exactly what built its following.

Who founded Shrimps, and when?+

Shrimps is a fashion label founded by London-based designer Hannah Weiland, launched in 2013. It began with a single faux fur coat and grew from there, so the brand's whole story traces back to one designer and one idea.

How did Shrimps grow from one coat into a full label?+

It started life centred on a single faux fur coat and then expanded around faux fur outerwear and accessories. Today Shrimps is a full ready-to-wear label offering a variety of pieces alongside the faux fur outerwear that made its name, so the original coats remain the anchor of a much broader collection.

Where is Shrimps made and where does it show?+

Shrimps is a London-based, British label, and it presents new collections seasonally on schedule at London Fashion Week. That seasonal calendar presence is part of how it stays a recognised name in the fashion conversation rather than a one-off novelty.

Where can you buy Shrimps?+

Stockists for the brand include Dover Street Market, Selfridges, Matchesfashion.com, Nordstrom, Bon Marché, BOONTHESHOP and Mytheresa. Because it is a designer label rather than a mass brand, you will find it through these curated retailers and the house's own channels rather than the high street.

Who are some early supporters of Shrimps?+

Early supporters of the brand include Laura Bailey, Natalie Massenet, Adwoa Aboah and Alexa Chung, among others. That early following of well-known names helped a tiny faux fur label gain credibility quickly in fashion circles.

What is the Shrimps aesthetic, and where does the inspiration come from?+

Founder Hannah Weiland has a background in History of Art and a diploma in Surface Textile Design from the London College of Fashion, and she draws her inspiration from modern art, patterns and textures. Her designs emphasise colour and texture, which is why Shrimps reads as joyful and tactile rather than minimal.

Is Shrimps a good choice if you care about cruelty-free fashion?+

It is one of the most natural choices in that space. The brand made its name on faux fur and earned the support of animal-rights activists such as PETA, drawing new attention to faux fur as a desirable fabric rather than a compromise. If avoiding animal fur matters to you, Shrimps was effectively built around that principle.

How should you care for a faux fur Shrimps coat?+

Treat faux fur gently to keep its colour and loft: hang the coat on a wide, padded hanger so the shoulders hold their shape, keep it out of prolonged direct sun and away from heat, and let any creases or flattened areas relax rather than ironing them. Spot-clean small marks and follow the garment's care label rather than tossing it in a hot wash. Given these are pieces meant to last for years, a little care goes a long way.