Story & heritage

Sloggi is not only a women's intimates brand; its men's basics carry the same everyday-comfort logic. The 24/7 Hipster is the clearest men's expression of that idea, built as a repeatable drawer essential rather than a seasonal statement.

Its icon status comes from directness: a black cotton-rich hipster, a soft waistband, and a fitted shape that works under almost everything.

Materials & craft

The official product page shows a fitted hipster cut with a soft elastic waistband, supportive front panel, and smooth leg line. The construction favours comfort and shape retention over visible decoration.

How to choose & style

This is the black-brief anchor for jeans, chinos, travel layers, and gym-to-day dressing. Choose hipster for a lower rise; move to midi or trunk cuts if more coverage is needed.