Hulme studied Fashion Design at Kingston University, graduating in 2007 with awards for both student and collection of the year. Recognition followed quickly: the Elle/BFC Talent Launchpad in 2011 and a British Fashion Award in the Emerging Talent, Accessories category in 2012.
She collaborated with Globetrotter on a collection of trunks in 2013, and in 2015 Samantha Cameron gifted one of her bags to China's First Lady, Peng Liyuan. That year she launched an eCommerce site, followed in 2016 by eveningwear and occasion bags inspired by her own wedding, and a 2017 nomination for the Vogue Fashion Fund Award. Her collections are stocked in 200 locations across 30 countries.