Southern Marsh

If you like easy, Southern-inspired prep, it tends to land well. Southern Marsh is an American clothing and accessories brand whose pieces aim to represent Southern culture, spanning shirts, shorts, pants, outerwear and accessories. Value really comes down to taste: it is approachable lifestyle apparel built around a clear aesthetic rather than a high-fashion label.

Southern Marsh Collection is an American clothing and accessories retailer that markets a variety of shirts, shorts, pants, outerwear and accessories designed to represent Southern culture. Its identity is tied to that Southern-style lifestyle look, anchored by the brand's trademark mallard logo.

The mallard is the brand's trademark logo, created early on by co-founder Stephen Smith when he was asked to design the brand. It came to define the general aesthetic of the company and signals its Southern, outdoors-leaning sensibility.

Southern Marsh was founded in 2007 by Matthew Valiollahi and Stephen Smith, both students at Louisiana State University at the time. As a senior, Matthew approached his friend Stephen to design the brand, from which came the trademark mallard logo and the company's overall look.

The brand is headquartered in Baton Rouge, Louisiana. Its Louisiana roots, going back to two LSU students, are central to the Southern culture it sets out to represent.

No, it started small. Originally the brand sold only T-shirts, then expanded as it grew. Today it markets a much wider range including shorts, pants, dress shirts, jackets, pullovers, polos, bags, performance clothing and hats.

Southern Marsh partners with over 700 retailers across the United States and also sells to online shoppers. Its first brick-and-mortar store opened in October 2018 at Market Street in The Woodlands, Texas, so you can shop it in person, online, or through its many retail partners.

After founders Matthew Valiollahi and Stephen Smith began by selling their designs in 2007, they moved into designing fabrics from the ground up. Walter Morales, then an adjunct professor at LSU, helped the pair refine their business plan as the brand found its footing.

Yes. Its product line expanded significantly after 2007, driven largely by sizable revenue growth, and in August 2015 the company was listed at #689 on Inc. Magazine's 5,000 fastest-growing companies in America. That growth funded its move beyond T-shirts into a full apparel range.

As with most casual cotton-leaning prep apparel, gentle care helps: wash in cooler water, avoid harsh bleaching agents, and air-dry or tumble on low to protect the print and fabric. Following the garment's own care label is the safest way to keep a Southern Marsh shirt looking fresh wear after wear.

Yes. Alongside its core lifestyle range, the company manufactures licensed college apparel, fitting naturally with its roots as a brand founded by two LSU students. That collegiate connection is part of its Southern, campus-friendly appeal.