Brand · Swimwear house est. 1914

Speedo

Speed on in your Speedos — the racerback brand that has dressed Olympic records for nearly a century.

Speedo
Re-checked daily
Founded in Sydney in 1914 by Scottish emigrant Alexander MacRae, Speedo took its name from a 1928 staff slogan — "Speed on in your Speedos" — and has been bound to competitive swimming ever since.

MacRae started out making underwear, but his 1927 "racer-back costume" changed everything: its open shoulder and exposed back gave swimmers a new range of motion and was quickly adopted by competitors — even as some beaches banned it. Speedo made its Olympic debut in 1932 when Australia's Clare Dennis won the 200m breaststroke in a world-record time, and the boomerang-marked brand has chased records since, from the low-drag suits of the 1990s to the Fastskin and LZR Racer worn by Michael Phelps in the 2000s.

Now based in Nottingham, England, Speedo is a subsidiary of the British Pentland Group, which took a stake in 1990 and bought back full North American rights from PVH in 2020. The name is so tied to its sport that "Speedo" became a generic word for racing swimsuits — though briefs are only a sliver of a range spanning goggles, swimwear and accessories.

The Speedo pieces worth knowing

Fastskin LZR Pure Intent 2.0 Openback Kneeskin
LZR Pure · power suit
Fastskin LZR Pure Intent 2.0 Openback Kneeskin
Speedo’s peak race suit: a taped, textured Fastskin built for explosive sprint power.
$764 at SPEEDO
Fastskin LZR Pure Valor 2.0 Jammer
LZR Pure · range suit
Fastskin LZR Pure Valor 2.0 Jammer
The more flexible LZR Pure racing suit, built for range of motion and classic compression.
$424 at SPEEDO
LZR Racer Pro Recordbreaker Kneeskin
LZR Racer legacy
LZR Racer Pro Recordbreaker Kneeskin
A textile-era LZR descendant carrying the name that changed competitive swimwear.
$140 at SPEEDO
Endurance+ Super Proback One Piece
Endurance+ · training classic
Endurance+ Super Proback One Piece
The chlorine-resistant black training one-piece that feels like everyday Speedo.
$52.50 at SPEEDO
Endurance+ Flyback One Piece
Endurance+ · lane suit
Endurance+ Flyback One Piece
A streamlined Flyback cut for training days, flip turns and durable repeat wear.
$52.50 at SPEEDO
Solid Brief
The swim brief
Solid Brief
The stripped-back performance brief — the smallest, clearest Speedo silhouette.
$36 at SPEEDO
Fastskin Cap
IQfit race cap
Fastskin Cap
A mapped, hydrodynamic race cap that turns the swim cap into Fastskin equipment.
$32 at SPEEDO
Teamster 2.0 Backpack
swim-deck backpack
Teamster 2.0 Backpack
The pool-deck gear hauler: tough shell, wet pocket and enough room for meet day.
$44.50 at SPEEDO
Vanquisher 3.0 Mirror Goggles
#1 training/racing goggle
Vanquisher 3.0 Mirror Goggles
The everyday race-deck goggle: mirrored, low-profile and instantly recognisable.
$25.60 at SPEEDO
Fastskin Speed Socket 2.0 Mirrored Goggles
Fastskin race goggle
Fastskin Speed Socket 2.0 Mirrored Goggles
A sharper Fastskin goggle built for a racing fit and reduced drag.
$40 at SPEEDO
Biofuse 2.0 Goggles
#1 fitness goggle
Biofuse 2.0 Goggles
The comfort-first Speedo goggle for pool fitness, open water and everyday laps.
$30.40 at SPEEDO
Swedish Mirror Goggles
Malmsten original
Swedish Mirror Goggles
The tiny self-assembly racing goggle: old-school, stripped-back and swimmer-approved.
$19.60 at SPEEDO

Speedo shopping FAQ

Is the Speedo LZR Racer worth it for competitive swimming?+

For serious racing, the LZR Racer is part of swimming history. It is the suit Michael Phelps wore to win eight golds at the 2008 Beijing Olympics, and it sits in Speedo's performance lineage built on athletes who win medals. It is a premium, race-day investment rather than a training suit, so it is worth it if you are chasing times.

Why is Speedo so associated with swim briefs?+

The brand introduced the swim briefs that became synonymous with its name around the 1956 Melbourne Olympics, and the word "Speedo" is now a generic term for racing bathing suits. Ironically, those iconic briefs make up only a small slice of actual sales. Speedo's catalogue today spans suits, goggles, and accessories for men, women, and children.

Speedo vs Arena vs TYR, which tech suit fits best?+

They feel quite different on. Speedo suits tend to sit close to standard sizing with a firm, compressive feel and higher necklines, while TYR is often gentler and easier to pull on, making it a common first tech suit. Speedo's pedigree in Olympic record-breaking is a strong reason swimmers keep coming back to it.

Do Speedo swimsuits run small?+

Performance Speedo suits are cut for compression, so they often feel tight and snug, especially around the hips and thighs, which is by design for reducing drag. They are generally close to standard size charts, but expect a firm fit out of the box. If you want easy wearability over maximum compression, size and style choice matter.

Where is Speedo from?+

Speedo was founded in Sydney, Australia in 1914 by Alexander MacRae, a Scottish emigrant. The name was born from a 1928 staff contest with the slogan "Speed on in your Speedos," after which the company became Speedo Knitting Mills. In keeping with those Australian roots, the brand uses a boomerang as its symbol.

Who owns Speedo now?+

Speedo is owned by the British Pentland Group, and the company is based in Nottingham, England. Pentland fully acquired Speedo Australia and Speedo International in the early 1990s, and in January 2020 it bought back the North American rights from PVH for $170 million. So an Australian-born brand is now Australian-British.

What is the Fastskin technology in Speedo suits?+

Fastskin is Speedo's family of drag-reducing racing suits, introduced at the start of the 2000s and worn during a wave of world records when the Sydney Olympics came to Speedo's home country. Michael Phelps wore the Fastskin II in Athens in 2004 to take eight medals. It is the lineage that the LZR Racer later built on.

Has Speedo really helped break Olympic records?+

Repeatedly. At the 1968 Mexico City Games, 27 of the 29 gold medalists wore Speedo suits, and the brand says 13 of 15 swimming records broken at the 2000 Sydney Olympics were set by swimmers in Speedo. The original LZR suits at Beijing in 2008 were worn by over 95% of medal-winning swimmers. Performance is central to the brand's identity.

How do I make my Speedo swimsuit last longer?+

Rinse it in cool fresh water after every swim to flush out chlorine, then air-dry it out of direct sun rather than wringing or machine-drying. Speedo's Endurance line was specifically developed to resist chlorine, which is worth seeking out if you swim in pools often. Gentle handling keeps the fit and elasticity intact.

Does Speedo make more than swimsuits?+

Yes. Beyond swimwear, Speedo offers a wide range of accessories including more than seventy goggle models, watches, sunglasses, towels, swim aids, and footwear such as sandals and water shoes. The brand even runs a digital line of waterproof music players. Swimwear is the core, but it has expanded well around the pool.