Brand · Italian luxury house est. 1910

ZEGNA

From a wool mill in the Biellese Alps to the world's largest menswear house — fabric first.

ZEGNA
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Founded in 1910 by Ermenegildo Zegna in Trivero, in the Biella district of Piedmont, Zegna began as the wool mill Lanificio Zegna — and grew into the largest men's luxury fashion brand in the world by revenue.

The house code is the cloth itself. Zegna sourced wool directly from Australia, Mongolia and South Africa and built the 'Filiera' — a company-owned chain of Italian textile makers — to control everything from raw fibre to finished suit. It introduced its Su Misura made-to-measure service in 1972 and in 1991 became the first luxury brand to open a store in China. Since 2016 Alessandro Sartori has been artistic director.

Run by the Zegna family across four generations, the group went public on the New York Stock Exchange in 2021 — the first Italian fashion company listed in New York — and now owns Thom Browne and TOM FORD FASHION alongside the ZEGNA brand.

The ZEGNA pieces worth knowing

Beige Triple Stitch™ SECONDSKIN Sneakers
Signature Triple Stitch
Beige Triple Stitch™ SECONDSKIN Sneakers
The slip-on sneaker that turns ZEGNA tailoring codes into a relaxed everyday signature.
$1,590 at ZEGNA
White 232 Suede Sneakers
232 Road
White 232 Suede Sneakers
A lightweight suede sneaker that gives the 232 Road mark a quieter, sportier expression.
$990 at ZEGNA
Dark Brown Natural Grain Leather Mocassin Loafer
Mocassin
Dark Brown Natural Grain Leather Mocassin Loafer
A polished leather loafer that condenses ZEGNA’s leisure tailoring mood into footwear.
$1,490 at ZEGNA
Oasi Cashmere Il Conte Jacket
Il Conte
Oasi Cashmere Il Conte Jacket
ZEGNA’s signature chore jacket turns founder history, utility pockets, and cashmere into one silhouette.
$5,290 at ZEGNA
Oasi Cashmere Alba Overshirt
Alba
Oasi Cashmere Alba Overshirt
A relaxed cashmere overshirt that makes ZEGNA’s luxury leisurewear feel easy to layer.
$3,590 at ZEGNA
Navy Blue Trofeo Wool Suit
Trofeo
Navy Blue Trofeo Wool Suit
The classic navy suit through ZEGNA’s long-running wool and tailoring lens.
$4,750 at ZEGNA
Light Blue Centoventimila Wool Suit
Centoventimila
Light Blue Centoventimila Wool Suit
An elevated wool suit that turns ZEGNA’s textile vocabulary into a luminous formal statement.
$7,150 at ZEGNA
Grey Mélange Oasi Cashmere Crewneck
Oasi Cashmere Knit
Grey Mélange Oasi Cashmere Crewneck
The quiet cashmere knit that shows ZEGNA at its most material-focused.
$1,490 at ZEGNA
Dark Brown SECONDSKIN Weekend Travel Bag
SECONDSKIN Leather Goods
Dark Brown SECONDSKIN Weekend Travel Bag
A refined weekend bag that extends the SECONDSKIN idea from footwear into travel leather goods.
$4,850 at ZEGNA
Dark Blue Oasi Cashmere Baseball Cap
Oasi Cashmere Accessory
Dark Blue Oasi Cashmere Baseball Cap
A casual cap translated through ZEGNA’s cashmere language and restrained branding.
$650 at ZEGNA
Grey Orizzonte I Acetate Sunglasses
Orizzonte I
Grey Orizzonte I Acetate Sunglasses
A hybrid acetate sunglass with the 232 Road mark worked into the frame language.
$490 at ZEGNA
Il Lanificio Eau De Parfum
Memorie
Il Lanificio Eau De Parfum
A vanilla-suede scent that turns ZEGNA’s wool-mill origin story into fragrance.
$350 at ZEGNA

ZEGNA shopping FAQ

Is a Zegna suit worth the money?+

If you wear tailoring often and value cloth quality, a Zegna suit tends to justify itself over time. The house began life in 1910 as a wool mill in Trivero, and that textile DNA shows in how the fabric drapes and ages. Think of it as buying the cloth first and the label second.

Why is Zegna so expensive?+

Much of the cost is in the wool itself. From the start, founder Ermenegildo Zegna sourced fibre directly from places like Mongolia, Australia and South Africa and imported modern English machinery to mill it. You are paying for a fully Italian, vertically integrated supply chain that few menswear houses actually own outright.

Should I buy Zegna or Brioni?+

Both are summit-level Italian tailoring, so it comes down to character. Zegna's identity is rooted in its own mill and fabric innovation, with a slightly more modern, accessible spread of lines, while Brioni leans into traditional hand-construction. If the cloth story matters most to you, Zegna is the natural pick.

What is Zegna best known for?+

Above all, fine wool fabric and refined men's tailoring. The company built its reputation on milling high-quality cloth in the Biellese Alps before expanding into ready-made suits, and to this day the fabric is the headline. It remains one of the defining names in Italian luxury menswear.

What is Zegna's Su Misura service?+

Su Misura is Zegna's made-to-measure programme, launched in 1972. Rather than full bespoke, it tailors the house's patterns and cloth to your measurements, letting you choose from Zegna's own fabrics. It is the most personal way to buy into the brand's mill heritage.

Where are Zegna suits made?+

In Italy, by design. Founder Ermenegildo Zegna built the original wool mill in Trivero, Biella, in the Piedmont region of northern Italy, and the family has kept production rooted at home. That Italian-made provenance is central to the brand's promise.

When and where was Zegna founded?+

Zegna was founded in 1910 in Trivero, in the Biella area of Piedmont, by Ermenegildo Zegna and partners as the wool mill Zegna & Giardino. Ermenegildo, born in 1892, took the helm early and steered the business from cloth-maker to global menswear house. It has stayed a family-led company ever since.

Who runs Zegna today?+

The brand is still led by the Zegna family. Ermenegildo "Gildo" Zegna, named after the founder, became CEO of the group in 1997, with his cousin Paolo serving as chairman. That third-generation leadership has guided the house through brand extension and listing on the New York Stock Exchange.

Is Zegna a publicly traded company?+

Yes. Although it remains family-led and is headquartered in Milan, Zegna is a public company listed on the New York Stock Exchange. That mix of family stewardship and public listing is fairly unusual among Italian luxury houses.

Was Zegna really the first luxury brand in China?+

It was an early mover. In 1991, Zegna became the first luxury label to open a store in China, and it was also among the first to enter the Indian market. That foresight in emerging markets helped cement its global standing decades before many rivals followed.

How should I care for a Zegna wool suit to make it last?+

Treat the cloth gently and it will reward you. Rest the suit a day or two between wears, use a wide wooden hanger to hold the shoulders, and brush rather than over-dry-clean. Given Zegna's mill-grade wool, light steaming usually refreshes a garment far better than frequent cleaning.