Brand · Brazilian beach designer

Amir Slama

São Paulo's beach-fashion name — the eye behind Rosa Chá, now under his own.

Amir Slama
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Brazilian designer Amir Slama is the beach-fashion eye behind Rosa Chá, and now runs a label under his own name, with stores in São Paulo and Rio de Janeiro.

Born in 1965 to a family in the textile trade, Slama was a history professor before founding Rosa Chá with his wife's help, building a beachwear brand constantly editorialised by Vogue, Harper's Bazaar, Elle and Sports Illustrated. He won Brazil's Best Designer of the Year in 2002 and 2003, and a friendship with supermodel Naomi Campbell — after she visited his São Paulo shop — saw her model his collections on the runway.

The Amir Slama pieces worth knowing

V Neck One Piece Cocar
Cocar one-piece
V Neck One Piece Cocar
V Neck One Piece Cocar turns Amir Slama's Brazilian beachwear vocabulary into a source-grounded resort piece with a clear swim or coverup role.
$277.50 at The Silence Co
Scarf One Piece
Convertible monokini
Scarf One Piece
Scarf One Piece turns Amir Slama's Brazilian beachwear vocabulary into a source-grounded resort piece with a clear swim or coverup role.
$295 at The Silence Co
Scarf One Piece Floral Bouquet
Reversible mood
Scarf One Piece Floral Bouquet
Scarf One Piece Floral Bouquet turns Amir Slama's Brazilian beachwear vocabulary into a source-grounded resort piece with a clear swim or coverup role.
$295 at The Silence Co
Mini Flowers Cutout
Beaded mesh
Mini Flowers Cutout
Mini Flowers Cutout turns Amir Slama's Brazilian beachwear vocabulary into a source-grounded resort piece with a clear swim or coverup role.
$257.50 at The Silence Co
Asymmetrical One Piece Mini Bouquets
One-shoulder cutout
Asymmetrical One Piece Mini Bouquets
Asymmetrical One Piece Mini Bouquets turns Amir Slama's Brazilian beachwear vocabulary into a source-grounded resort piece with a clear swim or coverup role.
$220 at The Silence Co
Eyelet One Piece
White lace-up
Eyelet One Piece
Eyelet One Piece turns Amir Slama's Brazilian beachwear vocabulary into a source-grounded resort piece with a clear swim or coverup role.
$232.50 at The Silence Co
Tropical Georgette Skirt
Silk coverup
Tropical Georgette Skirt
Tropical Georgette Skirt turns Amir Slama's Brazilian beachwear vocabulary into a source-grounded resort piece with a clear swim or coverup role.
$467.50 at The Silence Co
Mesh-Paneled Floral Maxi Dress
Beach maxi
Mesh-Paneled Floral Maxi Dress
Mesh-Paneled Floral Maxi Dress turns Amir Slama's Brazilian beachwear vocabulary into a source-grounded resort piece with a clear swim or coverup role.
$622.50 at The Silence Co

Amir Slama shopping FAQ

Is Amir Slama good for Brazilian beachwear?+

Amir Slama is the eponymous label of a Brazilian designer who became known for beach fashion, so it is a natural choice if you want swimwear with a true Brazilian sensibility. The designer's reputation was forged in the world of Brazilian beach style, and the brand carries that same DNA. For sun-and-sand pieces rooted in Brazil, it is the real thing.

Who is Amir Slama, the person behind the brand?+

Amir Slama (born 1965) is a Brazilian fashion designer who runs a brand under his own name. Interestingly, he was a history professor before establishing his career in fashion, starting out with the help of his wife. The label is a direct expression of his personal design vision.

What is the connection between Amir Slama and Rosa Chá?+

Before his eponymous brand, Amir Slama was the designer, stylist and owner of the Brazilian beach-fashion brand Rosa Chá. Rosa Chá earned him wide recognition and was repeatedly featured by Vogue, Harper's Bazaar, Elle, W Magazine, Sports Illustrated and Cosmopolitan. The Amir Slama label is the next chapter from that same talent.

Where are Amir Slama stores located?+

Amir Slama runs his eponymous brand with stores in São Paulo and Rio de Janeiro. Those two cities are the heart of the label's presence. It keeps the brand firmly anchored in Brazil.

Has Amir Slama won any awards?+

Yes. Amir Slama received Brazil's Best Designer of the Year award in both 2002 and 2003. Back-to-back recognition like that speaks to the standing he built in Brazilian fashion. It is a meaningful marker of his influence.

Why is Amir Slama linked to Naomi Campbell?+

Amir Slama became friends with supermodel Naomi Campbell after she visited his shop in São Paulo. Campbell has modeled his collections on the runway ever since. That association brought international visibility to his Brazilian designs.

What is the story behind Amir Slama's background?+

His father came to Brazil in his early twenties to work in the textile business as a trade representative on 25 de Março street in the Bom Retiro neighborhood, later setting up his own factory. Before Brazil, his father had lived in Israel, where he met his wife, and Amir recalls his parents speaking Hebrew at home. That textile-and-family heritage runs beneath his path into fashion.

Is Amir Slama a Brazilian designer first and foremost?+

Yes. He is described straightforwardly as a Brazilian fashion designer, and both his eponymous label and his earlier work with Rosa Chá are rooted in Brazil. The brand's identity is inseparable from his Brazilian background and São Paulo and Rio base. That local authenticity is much of its appeal.