Brand · American swimwear

Anne Cole

The brand that invented the tankini — California swimwear with a legacy stretching back to Hollywood's golden age.

Anne Cole
Re-checked daily
Anne Cole is an American swimwear brand most known for the invention of the tankini — a tank-style top paired with a bikini bottom, introduced in 1998.

The brand began as a division within Cole of California, the knitwear company founded by Anne Cole's father, Fred Cole; Anne Cole (1926–2017) joined in sales and marketing in 1951, when the brand attracted celebrities such as Esther Williams, Elizabeth Taylor and Marilyn Monroe. Among her designs was the "Scandal Suit," a one-piece with mesh inserts that became the first swimsuit to break $1 million in sales in 1964. In 1982 she launched her own eponymous brand, Anne Cole Swimwear.

The tankini was designed to offer the coverage of a one-piece with the flexibility of a two-piece, and its success led to derivative styles like the camikini and the bandeaukini. The brand expanded into activewear with Anne Cole Active in 2021, and is currently owned by InMocean.

The Anne Cole pieces worth knowing

Tankini Swim Top
1998 invention
Tankini Swim Top
The Anne Cole idea that changed modern swimwear: two-piece freedom with the coverage of a tank-style top.
$54 at ANNE COLE
Bandeaukini Swim Top
Strapless tankini
Bandeaukini Swim Top
A shoulder-baring branch of the tankini family, with shirring and coverage in a strapless bandeau line.
$78 at ANNE COLE
Classic Lingerie Maillot One Piece
The maillot
Classic Lingerie Maillot One Piece
Anne Cole’s refined black one-piece: a delicate-strap maillot with texture, lining and quiet resort polish.
$108 at ANNE COLE
Twist Front Shirred One Piece
Flattering one-piece
Twist Front Shirred One Piece
A printed one-piece built around Anne Cole’s waist-defining twist and soft shirring.
$98 at ANNE COLE
Swim Dress With Skirted Bottom
Pool-to-promenade
Swim Dress With Skirted Bottom
A skirted one-piece that turns Anne Cole swimwear into an easy resort dress.
$128 at ANNE COLE
High Waist Swim Bottom
Mix-and-match base
High Waist Swim Bottom
The high-waist separate that gives Anne Cole’s tankini and bikini tops their clean, confident base.
$48 at ANNE COLE
Halter Bikini Top
Lifted bikini
Halter Bikini Top
A textured halter top that brings Anne Cole’s mix-and-match system into a more open bikini silhouette.
$68 at ANNE COLE
Tie Front Kaftan Cover Up
Resort cover-up
Tie Front Kaftan Cover Up
The dramatic Anne Cole cover-up: a flowing kaftan that turns a swimsuit into resortwear.
$82 at ANNE COLE
Flutter Sleeve Zip-Up Rash Guard One Piece
Sun-ready one-piece
Flutter Sleeve Zip-Up Rash Guard One Piece
A zip-front one-piece that softens rash-guard function with flutter sleeves and a crisp white resort look.
$118 at ANNE COLE
Mesh Insert One Piece
Scandal Suit echo
Mesh Insert One Piece
A modern mesh-panel one-piece that echoes Anne Cole’s history of strategic sheer inserts.
$102 at ANNE COLE
Button Down Shirt Cover Up
Beach shirt
Button Down Shirt Cover Up
Anne Cole’s easy resort shirt: buttoned as a cover-up, open as a beach layer, polished enough after the pool.
$92 at ANNE COLE

Anne Cole shopping FAQ

Is an Anne Cole tankini worth buying?+

If you want the coverage of a one-piece with the freedom of a two-piece, the tankini is exactly what Anne Cole set out to invent. The label introduced the silhouette in 1998 precisely for women who wanted modesty and comfort without giving up style, so a well-fitting Anne Cole tankini delivers on the brand's original promise. Most shoppers find the support and flattering shaping make it a confident, repeat-summer buy.

Is Anne Cole swimwear good quality?+

Anne Cole has been shaping American swimsuits since the 1950s, and that long practice shows in the support, shirring and fit that reviewers tend to praise. The construction holds up season after season for most wearers. As with any swimwear, check the size chart for your specific style and rinse a new suit before its first long wear to keep the color looking fresh.

Should I choose an Anne Cole tankini or a one-piece?+

Reach for an Anne Cole tankini when you want mix-and-match flexibility and easy bathroom breaks, since the tank-style top pairs with a bikini bottom. Choose a one-piece when you prefer maximum coverage and a streamlined look for swimming or water sports. Anne Cole designs both with shaping details, so the decision is really about how much coverage and versatility you want.

Who invented the tankini, and is Anne Cole the original?+

Yes. Anne Cole introduced the tankini in 1998, pairing a tank-style top with a bikini bottom, and the brand is most known for this invention. Its success spawned a whole family of derivative styles, including the camikini, with its camisole-like straps, and the strapless bandeaukini. So when you buy an Anne Cole tankini, you are shopping the label that created the category.

What is the Anne Cole Scandal Suit?+

The Scandal Suit is a one-piece designed with mesh inserts, and it made history as the first swimsuit to break $1 million in sales, back in 1964. It is one of the designs that built Anne Cole's reputation decades before the tankini arrived. The suit captures the brand's knack for turning a daring idea into a genuine commercial milestone.

Who was Anne Cole, the woman behind the brand?+

Anne Cole (1926–2017) was an American swimwear designer who began working in sales and marketing for Cole of California, her father Fred Cole's knitwear company, in 1951. After decades of designing women's swimsuits, she launched her own eponymous label, Anne Cole Swimwear, in 1982. She is best remembered for inventing the tankini in 1998.

Is Anne Cole an American swimwear brand?+

Yes, Anne Cole is an American swimwear brand with deep roots in mid-century California. It grew out of Cole of California, the knitwear company founded by Anne Cole's father, Fred Cole, before becoming its own eponymous label in 1982. That heritage of American swim design is central to the brand's identity.

Which celebrities wore Anne Cole's early swimwear?+

During the Cole of California era, the brand attracted some of Hollywood's biggest names, including Esther Williams, Elizabeth Taylor and Marilyn Monroe. That glamorous following helped establish Anne Cole's pedigree in American swim design long before the tankini. It is a heritage the modern label still carries.

Does Anne Cole make activewear as well as swimsuits?+

Yes. In 2021 the brand expanded beyond the pool and beach into ladies' activewear with Anne Cole Active. It was a natural step for a label whose swimwear has always balanced support with ease of movement. If you like the fit of the swim line, the activewear is built on the same instinct.

Who owns Anne Cole Swimwear today?+

Anne Cole Swimwear is currently owned by InMocean. The label continues under that ownership while keeping its focus on the swim designs the brand is known for. So the name you see on a current suit carries forward the heritage that Anne Cole herself built.

When is the best time to buy an Anne Cole swimsuit?+

Swimwear selection is widest from late winter into spring, when new-season styles and sizes are freshly stocked, so that is the moment to grab the cut and color you want most. End-of-summer is the classic window for picking up remaining stock once ranges thin out. Whichever you choose, buy the size your style's chart recommends rather than chasing a number.