Joia de Baume & Mercier
A feminine jewelry-watch line that turns Baume & Mercier's round case into a soft, lug-free bracelet piece.
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Story & heritage
Baume & Mercier introduces Joia as a modern feminine watch with a graceful 28 mm silhouette and the spirit of a precious jewel on the wrist. The collection page lists Joia 10847, 10848, 10849 and 10850 as current references.
The Joia 10848 is the integrated-bracelet expression, pairing the soft round case with H-shaped steel links and a silvery sun-satin dial.
Materials & craft
For Joia 10848, Baume & Mercier lists a polished steel 28 mm case, black agate-set crown, solid steel case back, Ronda 751 quartz movement, five-year autonomy, 5 ATM water resistance and an interchangeable three-row satin-polished steel bracelet.
How to choose & style
Treat Joia less like a mini dress watch and more like jewelry: the steel bracelet version layers cleanly with fine bangles, while leather-strap variants shift the same silhouette toward color and softness.
