Story & heritage

Bell & Ross is a Paris-based French watch company associated with Swiss Made watches for professional users such as pilots and divers; its square BR watches became the house’s best-known design after the BR-01 arrived in 2005.

Bell & Ross, a specialist in instrument watches, draws inspiration from the iconic dial of aircraft cockpits with the BR-03 Horizon, which evokes the gyroscope used to ensure blind flight.

Materials & craft

Official Bell & Ross specifications list Movement: Caliber BR-CAL.327. Automatic mechanical. 54-hour power reserve; Case: Width 41 mm. Thickness 10.60 mm. Microblasted black ceramic; Dial: Hours indicated by a blue and black disc. Minute hands in white. Cross-cut seconds hand with black and white ribbing. Red transfer to indicate the horizon. Blue part coated with Super-LumiNova®. Minute hand and indexes coated with Super-LumiNova®; Water resistance: 100 meters; Strap: Black rubber and orange synthetic canvas.

How to choose & style

Choose BR-03 Horizon when the square instrument case is the point: it works best as a deliberate, graphic watch with monochrome layers, flight jackets, denim, or technical outerwear rather than as a quiet dress piece.