Story & heritage

Bell & Ross is a Paris-based French watch company associated with Swiss Made watches for professional users such as pilots and divers; its square BR watches became the house’s best-known design after the BR-01 arrived in 2005.

The BR-03 collection embodies the brand's identity and symbolises its style thanks to its iconic "circle in a square with four screws" motif. Faithful to the codes that underpin its identity, the BR-03 features a slightly smaller format of 41 MM and the 54-hour power reserve provided by the latest-generation BR-CAL.302 calibre.

Materials & craft

Official Bell & Ross specifications list Movement: Caliber BR-CAL.302-1. Automatic mechanical. 54-hour power reserve; Case: Width 41 mm. Thickness 10.60 mm. Microblasted black ceramic; Dial: Black. Numerals and indexes in molded luminescent material/Bilight®. Hands coated with Super-LumiNova®; Water resistance: 100 meters; Strap: Black rubber and ultra-resistant black synthetic fabric.

How to choose & style

Choose BR-03 Phantom when the square instrument case is the point: it works best as a deliberate, graphic watch with monochrome layers, flight jackets, denim, or technical outerwear rather than as a quiet dress piece.