Flake Crewneck Sweatshirt
The plain crewneck that anchors Bellerose’s official men’s iconics edit.
Story & heritage
Flake appears in Bellerose's official men-iconics collection and in the current sweatshirt assortment across multiple colours. It represents the brand's no-fuss sportswear side: a simple cotton-jersey crewneck with enough colour variation to make it seasonal.
Bellerose Belgium SA/NV is headquartered in Groot-Bijgaarden, near Brussels. The company was started by Jean-Pierre Delhaye, Charly Bouvy, and Patrick Van Heurck in 1989 with a line of men's shirts; the name refers to Bellerose, New York. Its first women's collection followed in 1998 and its children's line in 2002.
Materials & craft
The official page describes Flake as a regular crewneck sweatshirt in cotton jersey with long sleeves and ribbed trims. This heather edition is presented as a faded purple cotton jersey.
How to choose & style
Flake is best treated like a better blank: straight jeans, canvas trousers, or layered under a workwear overshirt. The cleaner the rest of the outfit, the more the colour reads.