Brand · French lifestyle brand since the seventies

Bensimon

The washable canvas tennis shoe, born from a Paris army-surplus tradition.

Bensimon
Re-checked daily
Bensimon is a lifestyle brand launched in the seventies by Serge Bensimon in Paris, best known for La Tennis Bensimon — the simple canvas-and-rubber sneaker you can throw in the washing machine.

The family business began in 1945, when Serge's grandfather imported American second-hand clothes to France; following that tradition, Serge founded Surplus Bensimon in 1980 and introduced the first Bensimon apparel collection in 1984, a men's and women's line inspired by world travel and the military. As a surplus brand, its mission for La Tennis was to combine simplicity with luxury in a 100% natural, easy-care shoe.

In 1986 the first Bensimon store opened in Le Marais under the name Autour du Monde, followed in 1992 by the Home Autour du Monde concept store of decoration, textiles, books and cosmetics. The brand now designs clothing, footwear, cosmetics and accessories, sold in luxury department stores in the United States; fans have included Liv Tyler, Natalie Portman and Jane Birkin.

Bensimon shopping FAQ

Are Bensimon tennis shoes worth it?+

If you want a light, effortlessly French canvas sneaker for warm-weather days, they have a loyal following. La Tennis Bensimon is built from basic fabrics and rubber and was designed to combine simplicity with luxury, and the look is the whole point. They suit shoppers who love a minimal, easy-to-wear shoe more than those needing heavy cushioning for long walks.

Do Bensimon shoes run small, and should I size up?+

Many buyers find them on the snug side and size up. Because the canvas tennis shoe has a simple, flat construction with little structured support, getting the length right matters, and some wearers add an insole for extra walking comfort. If you are between sizes, trying the larger pair is the safer call.

Can you machine wash Bensimon canvas shoes?+

Yes, and that is one of their selling points. The sneaker is made from basic fabrics and rubber that are 100% natural, and Bensimon notes the shoe is easy to care for because you can throw it in the washing machine and dryer. That low-fuss cleaning is a big part of their everyday appeal.

What is Bensimon known for?+

Its simple canvas tennis shoe. La Tennis Bensimon is a lightweight sneaker made from basic fabrics and rubber, designed to pair simplicity with luxury, and it is the piece that introduced the brand to the United States. The understated, washable canvas shoe is the brand's signature far more than any logo.

Where is Bensimon from, and is it French?+

It is a Monégasque lifestyle brand with deep French roots, launched in the seventies by Serge Bensimon in Paris. The family business actually began earlier, when Serge's grandfather started importing American second-hand clothes to France in 1945, a surplus heritage that still shapes the brand's plain, utilitarian feel.

When did the Bensimon clothing collection start?+

The first Bensimon Apparel Collection arrived in 1984, a line for men and women inspired by world travel and the military. That military and travel influence ties back to the brand's origins as a surplus business and explains its leaning toward simple, hard-wearing basics.

What is Autour du Monde, the Bensimon store?+

It is the brand's original retail home. In 1986, Bensimon opened its first store, Autour du Monde, in the Marais district of Paris, and in 1992 it followed with the concept store Home Autour du Monde, stocking decoration, textiles, art exhibitions, music, books, perfumes and cosmetics. The concept store reflects how Bensimon grew into a full lifestyle label.

What does Bensimon make besides shoes?+

It is a full lifestyle brand. Today Bensimon designs clothing, footwear, cosmetics and accessories, and its Home Autour du Monde concept extends into homeware and decoration. The canvas tennis shoe may be the gateway, but the brand spans a much wider range across fashion and the home.

Why are Bensimon shoes considered effortlessly chic?+

Partly because of who has worn them. The brand's simple French canvas tennis shoes have counted Liv Tyler, Natalie Portman, Jane Birkin and Naomi Watts among their fans, names long associated with understated, off-duty style. That low-key celebrity following helped cement the shoe's reputation as quietly elegant rather than showy.

Where can I buy Bensimon in the United States?+

The French brand is available on the US market, led by its canvas shoe collection, La Tennis Bensimon. In the United States it is sold through luxury department stores and retailers, so you are most likely to find it among curated, higher-end footwear selections rather than mass-market shelves.