The family business began in 1945, when Serge's grandfather imported American second-hand clothes to France; following that tradition, Serge founded Surplus Bensimon in 1980 and introduced the first Bensimon apparel collection in 1984, a men's and women's line inspired by world travel and the military. As a surplus brand, its mission for La Tennis was to combine simplicity with luxury in a 100% natural, easy-care shoe.
In 1986 the first Bensimon store opened in Le Marais under the name Autour du Monde, followed in 1992 by the Home Autour du Monde concept store of decoration, textiles, books and cosmetics. The brand now designs clothing, footwear, cosmetics and accessories, sold in luxury department stores in the United States; fans have included Liv Tyler, Natalie Portman and Jane Birkin.