Bond Peacoat
The double-breasted coat that turned a Florence menswear staple into a Bond-world obsession.
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Story & heritage
Billy Reid says the first version of the Bond Peacoat dates back two decades and was originally named for the brand's Bond Street store in New York. Its wider menswear fame came when Daniel Craig wore the coat as James Bond in Skyfall, after which Reid has described the peacoat as one of the brand's most beloved pieces.
The coat became the label's clearest cultural marker because it made the Billy Reid vocabulary legible at a glance: classic American outerwear, refined materials, and small heirloom details rather than loud branding.
Materials & craft
The official Bond is made in Italy from warm, sturdy Melton wool with bound seams that remove the need for a liner. It is finished with handwarmer chest pockets, genuine horn buttons, and the brand's heirloom ribbon stripe embossed on calfskin leather beneath the collar.
How to choose & style
Treat it like a sharper navy blazer in coat form: it works over denim, tailoring, or a fine-gauge knit without feeling costume-like. The slim structure rewards sizing carefully; if you want chunky winter layers underneath, size for the shoulder and chest rather than the waist.
