Shoals Denim Shirt
The soft-but-sturdy denim shirt that carries the brand's Muscle Shoals roots in every snap.
Prices are a snapshot from when this page was built — confirm on the retailer's site.
Story & heritage
Billy Reid describes the Shoals Denim Shirt as a mainstay of the collection for over two decades. It is named for the Shoals region around Florence, Alabama, the place that anchors the designer's store, studio, and Southern menswear language.
Its appeal is not novelty; it is the way a familiar western shirt is refined through proportion, softer denim, and Billy Reid's quiet hardware details.
Materials & craft
The shirt is cut from soft yet sturdy cotton denim with signature spade pockets, angled pocket flaps, denim-inspired fully felled seams, a bias yoke, a straight collar, and antique brass snaps. The official page lists a pre-washed 7.25 oz denim fabric and 100% cotton construction.
How to choose & style
Wear it as a light jacket over a tee, tuck it into chinos for a cleaner Southern-uniform read, or let it soften tailoring under a dark blazer. The slim fit is part of the point; size up when you want a relaxed overshirt effect.
