Call It Spring

Call It Spring is the Aldo Group's affordable footwear banner, so it is built around accessible, on-trend styles rather than premium materials. Think of it as a way to get a current look without a designer outlay. For seasonal trends and everyday wear it does the job; just calibrate expectations to its budget-friendly positioning.

Call It Spring is a brand of the Aldo Group, the Canadian footwear-and-accessories retailer. Aldo launched the Call It Spring concept in 2010 in partnership with the U.S. department store JCPenney. So when you buy Call It Spring, you are buying into the same group behind the ALDO and Spring banners.

The Call It Spring brand was launched in 2010, when the Aldo Group and JCPenney announced it as a shop-in-shop concept inside JCPenney stores across the United States. The rollout was ambitious: it was expected to be in 600 JCPenney stores by the fall of 2011. That partnership was central to the brand's early American footprint.

Both belong to the same Canadian company, but they sit at different price points. ALDO is the group's flagship footwear-and-accessories banner, founded in 1972, while Call It Spring is the more affordable line launched in 2010. If you like the ALDO look but want a lower price, Call It Spring is the group's entry-level option.

They share a lineage within the Aldo Group. The company launched the Transit banner in Canada in 1991, which became Spring when it launched in the US, and Call It Spring later joined the same family of brands. So the Spring naming runs through the group's history rather than being a coincidence.

At launch in 2010, JCPenney was the only department-store retailer of the brand, selling it as a shop-in-shop across the US. Today the Aldo Group distributes its banners through its own stores and online as well. Checking the brand's official site is the most reliable way to see current stockists.

The parent Aldo Group was founded by Aldo Bensadoun in 1972 in Montreal, Quebec, beginning as a footwear concession within Le Château. Bensadoun built it into a global shoe business, and the family has continued in the trade across generations. Call It Spring is one of the brands that grew out of that empire.

In 2017, Aldo Bensadoun's son, David Bensadoun, was appointed chief executive of Aldo, taking over from Patrik Frisk. That keeps the business under the founding family's leadership. It is the same group that oversees the Call It Spring brand.

Its parent, the Aldo Group, is a Canadian multinational founded in Montreal in 1972, with corporate headquarters in Saint-Laurent, Quebec. Call It Spring itself was launched for the US market through the JCPenney partnership. So the brand is American-facing in origin but Canadian-owned at the group level.

Yes. In December 2012, the U.S. Department of Labor found that a Los Angeles factory producing Aldo goods was paying employees below the minimum wage. It is a piece of the parent company's history worth knowing if labour practices factor into your buying decisions. The finding concerned Aldo-branded production specifically.

It did. In May 2020 Aldo announced it would restructure under the Companies' Creditors Arrangement Act, citing the impact of the COVID-19 pandemic in Canada, and it completed that restructuring process in July 2022. The group also moved from its long-standing headquarters to a nearby location in Saint-Laurent. The business, and its brands like Call It Spring, continued through it.

Since these are budget-friendly fashion shoes, a little upkeep stretches their life: wipe them down after wear, let damp pairs air-dry away from direct heat, and rotate between pairs so each can rest. Storing them shaped, not crushed in a pile, keeps trend pieces looking sharp. Simple care helps affordable shoes outlast a single season.