Camilla & Marc

Most fans treat it as an investment buy rather than a splurge. The label is built on masculine tailoring softened by feminine silhouettes, in luxurious fabrics with eccentric details, so the pieces are designed to be worn across many occasions and many seasons. You pay more, but the durability and timelessness are what people point to when they say it earns its price.

Start with the tailoring. The house is defined by masculine cuts given feminine lines — a sharp blazer or a structured tailored dress is the most recognisably Camilla and Marc thing you can own, and the easiest to wear from the office to the evening. Save the colourful prints and the more eccentric details for when you already know you love the fit.

They are the two Australian names most often weighed against each other for investment tailoring. Camilla and Marc leans architectural and a little eccentric, blending masculine tailoring with feminine silhouettes, while Scanlan Theodore is usually described as more classic and timeless. The choice tends to come down to whether you want something with more edge or more restraint.

The mainline is the luxury tailoring the house is known for. C&M Camilla and Marc off duty, launched in 2012, was designed as a 'little sister' to the main brand — a full range at a lower price, including denim and swimwear, aimed at a younger audience. If a piece feels more casual and more affordable, it is likely from the off duty line.

Yes — the label is named after its two founders. Camilla and Marc was launched in 2003 at Australian Fashion Week by Sydney-based siblings Camilla Freeman-Topper and Marc Freeman. Freeman-Topper, who studied fashion in Sydney and trained in Florence, focuses on design, while her brother Marc, who trained in engineering and commerce, manages the brand and business.

Its signature has been described as masculine tailoring with feminine silhouettes. Vogue Australia summed up the brand hallmarks as a combination of luxurious fabrics, colourful prints and eccentric details. The result is statement-making but wearable — structure and ease holding each other in balance.

The brand's first store opened in 2009 in the Sydney suburb of Paddington, followed by a store in Melbourne and an e-commerce site. From there it expanded steadily across Australia, with boutiques in Sydney, Melbourne, Perth and beyond — and reached its first South Australian store in July 2025.

It does. Beyond the tailoring, the house launched its C&M Camilla and Marc Swim swimwear range in 2007, added the denim-and-swim off duty line in 2012, and announced a footwear line for launch in late 2014. The core identity remains tailoring, but the wardrobe around it has grown.

High-profile wearers of the brand have included Kate Bosworth, Kirsten Dunst, Rose Byrne and Kristen Stewart. That international visibility, alongside support from industry figures, helped grow the label's awareness in the US well beyond its Australian base.

It is a family business in the truest sense — founded and still run by the two siblings whose names it carries, with Marc Freeman managing the company and Camilla Freeman-Topper leading design. That continuity of ownership is part of why the brand has kept such a consistent point of view over two decades.

The brand has exported since its second season and is stocked well beyond Australia. International stockists have included Saks Fifth Avenue, Net-a-Porter and Intermix in New York, alongside its own growing boutique network. If you are outside Australia, those retailers are the most reliable places to find it.

Because the pieces are designed as long-wear investments, the smartest savings come at end-of-season sales when current tailoring eases off full price. The brand also runs outlet retailing, where past-season suits and formalwear turn up at gentler prices. Buy the cut you will actually wear for years rather than chasing a markdown.