Camp David

Camp David built its name on accessible German leisurewear for men, and that casual, easy-wearing positioning is its core appeal. The label centres on relaxed everyday pieces but rounds out the wardrobe with suits, accessories, and shoes too. If you want straightforward men's casualwear from a brand with a large bricks-and-mortar footprint across the German-speaking market, it sits squarely in that lane.

Camp David produces men's clothing and runs its own retail stores. The focus is firmly on leisurewear and casual everyday pieces, but the range also extends to suits, accessories, and shoes, so you can dress it up beyond the relaxed staples.

Yes, it's German. Camp David is a fashion label of Clinton Großhandels-GmbH, founded in 1997 and headquartered in Hoppegarten, Brandenburg. It's very much rooted in the German market, where it grew its store network.

The brand was established in 1997 by three brothers, Jürgen, Hans-Peter, and Thomas Finkbeiner, who set up the company Clinton. Their eldest brother Achim joined the business later. They created Camp David as a men's leisurewear label and a sister brand, Soccx, aimed at women.

It's part of a deliberately American-themed naming family. The parent company Clinton was named after Bill Clinton, US President when it was founded, and Camp David takes its name from the presidential country retreat. The women's line Soccx references Clinton's cat Socks, and the franchise system Chelsea nods to his daughter, Chelsea. The names are seen as a textbook example of the country-of-origin effect.

They're sister labels from the same company. Camp David is the men's leisurewear brand, while Soccx is the line targeted towards women. Both were established under Clinton, and over the years each got its own dedicated store concept, Camp David's in 2008 and Soccx's in 2010.

Quite large within its home region. By 2013 there were around 230 stores and more than 1,000 selling areas across department stores and boutiques for both Camp David and Soccx in Germany, Austria, and Switzerland. By 2014, company figures put that at roughly 250 stores and 1,500 selling areas.

Until 2010 the brand was only available in the former East German states. Its expansion westward really began after it hired Dieter Bohlen as a brand ambassador, which brought visibility through the TV show Das Supertalent, the German version of the Got Talent franchise. That exposure helped push the label nationwide.

The brand has used several well-known faces as ambassadors. Its famous names include music producer and TV personality Dieter Bohlen, boxer Arthur Abraham, and model Marcus Schenkenberg.

Yes. Camp David maintained its operations in Russia despite the international sanctions imposed after the 2022 invasion of Ukraine, and was still operating there as of 2025. That decision has drawn criticism in light of the ongoing war.