Brand · Australian retail group est. 1991

Cotton On

From one Geelong store to 1,500 worldwide — easy, affordable everyday fashion.

Cotton On
Re-checked daily
Cotton On was founded in 1991 by Nigel Austin, who opened the first store in Geelong, Australia — the seed of what is now the Cotton On Group, an eight-brand retailer with more than 1,500 stores across some 18 countries.

The flagship brand sits at the heart of a family that grew fast: Cotton On Kids in 2004, then Cotton On Body, Factorie and the stationery brand Typo in 2007, footwear brand Rubi in 2008, and the acquisition of Supré in 2013. The design team works from the company's Australian office, controlling everything from merchandise planning to specifications.

Sustainability has become a thread of its own — the group launched Ceres Life in 2020, built around recycled and responsibly sourced fabrics, and runs the Cotton On Foundation. Cotton On is a long-standing sponsor of Geelong Football Club and the AFL Women's league.

The Cotton On pieces worth knowing

Body Canvas Tote
Canvas Carryall
Body Canvas Tote
A plain canvas tote that turns the Cotton On Body universe into a beach-to-gym carryall.
$19.98 at Cotton On
Edie Crossbody Bag
Everyday Crossbody
Edie Crossbody Bag
The compact crossbody that handles Cotton On’s hands-free everyday essentials brief.
$19.98 at Cotton On
Blake Jelly Flip
Summer Flip
Blake Jelly Flip
A jelly thong sandal that keeps Cotton On’s shoe offer firmly in summer-mode simplicity.
$9.98 at Cotton On
Closed Toe Buckle Slide
Everyday Slide
Closed Toe Buckle Slide
The buckle slide brings Cotton On’s casual footwear into an easy closed-toe shape.
$39.99 at Cotton On
90 S Baby Tee
Soft Cotton Tee
90 S Baby Tee
The close-fitting Cotton On tee that anchors the brand’s everyday basics story.
$19.99 at Cotton On
Low Rise Straight Jean
Straight Denim
Low Rise Straight Jean
A low-rise straight jean that keeps Cotton On’s denim edit simple and wearable.
$69.99 at Cotton On
Super Baggy Jean
Baggy Denim
Super Baggy Jean
Cotton On’s relaxed denim language, cut wide and grounded in black cotton.
$79.99 at Cotton On
Oversized Zip Through Hoodie
Fleece Layer
Oversized Zip Through Hoodie
The soft zip hoodie that turns Cotton On basics into off-duty uniform dressing.
$59.99 at Cotton On
Baggy Linen Pant
Linen Ease
Baggy Linen Pant
A relaxed linen pant that shows Cotton On’s warm-weather basics at their cleanest.
$69.99 at Cotton On
Oli Denim Jacket
Denim Jacket
Oli Denim Jacket
The pure-cotton denim jacket that gives Cotton On’s casual wardrobe a structured top layer.
$109.99 at Cotton On
Avenue Braided Belt
Braided Belt
Avenue Braided Belt
A braided belt that adds texture to Cotton On’s otherwise stripped-back casual uniform.
$5 at Cotton On
Abby Rectangle Sunglasses
Rectangle Frame
Abby Rectangle Sunglasses
A slim rectangle frame that keeps the accessories edit sharp without losing Cotton On’s price point.
$19.99 at Cotton On

Cotton On shopping FAQ

Is Cotton On good quality?+

Cotton On is a fast-fashion label, so the value is in affordable, on-trend basics rather than heirloom durability. Its strength is comfortable everyday staples at low prices, which is exactly what the brand is built around. Set your expectations to wardrobe basics and casual pieces, and it delivers; expect less from items meant to last for years.

Where is Cotton On from?+

Cotton On is an Australian retailer, founded by Nigel Austin in 1991 with its first store in Geelong, Australia. The brand traces its origins back even further, to Austin's first denim jacket sale in 1988. That Geelong heritage is still central to the group's identity, and it sponsors the local Geelong Football Club.

Who owns Cotton On and what brands does the group run?+

Cotton On is the main brand of the Australian Cotton On Group, which spans eight brands in total. Alongside Cotton On itself are Cotton On Kids, Cotton On Body, Factorie, Typo, Rubi, Supré, and Ceres Life. So a single shopping trip can cover clothing, underwear, footwear, stationery, and more under one corporate roof.

What is the difference between Cotton On and Cotton On Body?+

Cotton On is the core clothing brand, while Cotton On Body, launched in 2007, focuses on underwear and sleepwear and later expanded into swimwear and activewear. If you are after loungewear, intimates, or gym pieces, Body is the line to browse. For everyday tees, denim, and casualwear, stick with the main Cotton On range.

Is Cotton On stationery (Typo) part of the same company?+

Yes, Typo is the group's stationery brand, with stores across Australia, Asia, New Zealand, the United States, the UK, and South Africa. In the UK, select Typo products are also stocked by ASOS and WHSmith. It is the go-to within the group for notebooks, gifts, and desk accessories rather than apparel.

Does Cotton On have a footwear brand?+

It does. Rubi is the group's footwear and accessories brand, launched in 2008. If you want shoes or accessories to round out a Cotton On outfit, Rubi is where the group concentrates that range. It sits alongside the apparel banners rather than inside the main Cotton On store.

Where are Cotton On clothes made?+

The design team works from the company's Australian office and controls everything from merchandise planning to specifications, while production is outsourced to roughly 850 suppliers and factories worldwide. The majority of suppliers sit in China, Bangladesh, India, and Australia, with others in Sri Lanka, Hong Kong, the United States, and elsewhere in Asia. So the design is Australian, the manufacturing is global.

Which Cotton On brand is the most sustainability-focused?+

That would be Ceres Life, launched in April 2020 as the group's eighth brand and aimed at women aged thirty and up. It places a major focus on the environment, with all items sourced from responsible fabrics including recycled materials, rescued fabrics, organically grown textiles, and eco-certified or natural fibres. If sustainability is your priority within the group, start there.

Has Cotton On faced any controversy?+

Yes. In December 2012 Cotton On was fined $1 million in Australia for selling highly flammable children's sleepwear that was misleadingly labelled as low fire danger. Separately, in 2019 reporting linked some of its cotton to Xinjiang; after an internal investigation, the company announced in October 2019 that it had stopped buying cotton from the region over human-rights concerns. Both are worth knowing if ethics factor into your purchase.

How big is Cotton On globally?+

Very big for a brand that started in a single Geelong store. As of January 2025 Cotton On had 1,298 stores worldwide, with the largest concentrations in Oceania and the Americas, including 574 in Australia and 209 in the United States. That global footprint is part of how it keeps prices low.

Is the Cotton On Perks loyalty program worth joining?+

If you shop the brand regularly, it is an easy yes. Cotton On Perks has over 2.4 million members, making it one of Australia's largest retail loyalty programs. Given how often the group runs everyday-priced basics, signing up is a low-effort way to get more from repeat purchases.

How should I care for Cotton On basics so they last?+

Because these are affordable cotton-led staples, gentle care goes a long way: wash cold, turn printed tees inside out, and skip the hot dryer to limit shrinkage and fading. Air-drying in particular helps the fabric keep its shape. Treated kindly, the basics will stretch further than their price suggests.