Brand · American fashion house est. 2008

Cushnie

Sleek, sculpted, impeccably fitted — the cut-out dress that dressed a First Lady and the red carpet alike.

Cushnie
Re-checked daily
Founded in 2008 by Carly Cushnie and Michelle Ochs upon their graduation from Parsons School of Design, the house — first known as Cushnie et Ochs — became known for clean, modern cut-out dresses and tailoring praised for impeccable fit.

The label's profile leapt when First Lady Michelle Obama wore one of its dresses in December 2011, and again in 2016. A staple of celebrity dressing — on Blake Lively, Khloé Kardashian and many more — it sold a minority stake to Farol Asset Management in 2016 and opened a temporary CFDA "Retail Lab" in TriBeCa.

Ochs departed after the brand's tenth-anniversary collection in 2018, and Carly Cushnie ran the house solo until announcing its closure in October 2020. A 2020 collaboration line for Target sold out quickly and broadened the brand's reach.

Cushnie shopping FAQ

Are Cushnie dresses worth it?+

If you want a sleek, body-skimming evening look with serious tailoring, Cushnie pieces tend to justify themselves. The house built its name on clean, modern cut-out dresses, sculpted knitwear and tailored pieces known for impeccable fit. Because the label closed in 2020, every piece now comes from the secondary market, which can make a well-kept gown both distinctive and good value.

What is Cushnie best known for?+

Cushnie is best known for sleek, sexy and modern eveningwear, especially its precise cut-out dresses, sculpted knitwear and sharply tailored pieces. The work is defined by clean lines and an emphasis on impeccable fit. That sculpted, minimalist sensuality is the brand's signature.

What was Cushnie et Ochs, and why the name change?+

Cushnie was originally called Cushnie et Ochs, after its two founders. After the brand presented its tenth-anniversary collection following the February 2018 New York Fashion Week, co-founder Michelle Ochs left the company. The label then continued simply as Cushnie under Carly Cushnie.

Who founded Cushnie?+

Cushnie was founded in 2008 by Carly Cushnie and Michelle Ochs, who launched it upon graduating from Parsons School of Design in New York. The pair became known for clean, modern silhouettes and were often seen wearing their own designs. It is very much an American fashion house in origin and outlook.

Is Cushnie still in business?+

No. Founder Carly Cushnie announced the closure of the twelve-year-old company in October 2020, citing the impact of COVID-19 on the business. That means new pieces are no longer produced, and the brand now lives on through resale. Its archive remains sought after on the secondary market.

Where can I buy Cushnie now?+

Since the house closed in 2020, Cushnie and Cushnie et Ochs pieces are found on the resale market rather than in stores. Look to reputable pre-owned and consignment platforms, and check construction, fabric and labelling carefully given the brand's history of name changes. A clean, complete piece from the archive is the way to own one today.

Did celebrities wear Cushnie?+

Yes, and prominently. First Lady Michelle Obama wore one of the duo's dresses to a holiday party in December 2011, and again in 2016 on The Late Show with Stephen Colbert. The label's pieces were also spotted on figures ranging from Blake Lively to Khloé Kardashian, cementing it as a red-carpet staple.

What materials and silhouettes define a Cushnie piece?+

Cushnie is about sculpted, sensual minimalism: clean, modern cut-out dresses, sculpted knitwear and tailored pieces cut for an impeccable fit. The aesthetic is described as sleek, sexy and modern, with structure doing the work rather than embellishment. If a dress reads as quietly architectural and body-conscious, it is squarely in Cushnie territory.

What was the Cushnie x Target collaboration?+

In May 2020, Cushnie launched a collaboration line for Target that proved highly successful and quickly sold out. It brought the label's sleek, modern design to a far wider audience at an accessible price. The same year, the brand also drew fresh support as a Black-designed and Black-owned fashion line.

What happened to the founders after Cushnie closed?+

The two designers went separate ways. Co-founder Michelle Ochs was appointed creative director of Hervé Léger in June 2023 and also runs her own line, Et Ochs. Carly Cushnie, who had continued the namesake label until its 2020 closure, remains the designer most associated with the Cushnie aesthetic.

How should I care for a vintage Cushnie dress?+

Treat archive pieces gently, since they were made with fine fabrics and precise tailoring. Many eveningwear styles are best entrusted to a specialist dry cleaner rather than washed at home, and they should be stored on padded hangers away from direct light to protect the structure. Always follow the original care label where it survives.