Brand · British fine jeweller · est. 1962

David Morris

The House of London — Bond Street diamonds, Miss World crowns and James Bond gems.

David Morris
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David Morris is a British luxury jeweller founded in 1962 by David Morris and still family-owned — a house that has crafted everything from the Miss World crown to jewels for the James Bond films and commissions for royal families.

David Morris began as an apprentice at fifteen in London's Hatton Garden, graduated as a goldsmith from the Central School of Arts and Crafts, and opened his first store in 1962; he and his design partner won the De Beers Diamonds International Awards in 1963 and 1964. His son Jeremy — trained partly in Place Vendôme — took the helm in 2003 as managing director and principal designer.

The house keeps one of the last working ateliers on Bond Street, above its boutique in a Grade II*-listed 1908 townhouse at 180 New Bond Street, with further boutiques in Harrods, Dubai, Abu Dhabi, Doha and Hong Kong. Its pieces have appeared on red carpets from Oprah Winfrey to Kate Winslet, in the Bond films, and in the V&A's permanent collection.

The David Morris pieces worth knowing

David Morris shopping FAQ

Is David Morris worth it for fine jewellery?+

David Morris is one of the last houses still running a working jewellery atelier on Bond Street, and that craft-led approach is what buyers pay for. Pieces are made by hand above the New Bond Street boutique, and the house has a half-century reputation for high jewellery and royal commissions. For collectors who value a small, family-owned British maker over a sprawling global brand, that pedigree is the draw.

Why is David Morris called "the London jeweller"?+

Because its identity is bound to the city. David Morris began his career at 15 as an apprentice in Hatton Garden, London's jewellery quarter, and opened his first store there in 1962. The house keeps one of the last remaining workshops on Bond Street, above its boutique, so its jewellery is genuinely London-made.

What is David Morris most famous for making?+

Several signature commissions, but the Miss World crown is the best known. In 1972 founder David Morris was asked by pageant founder Eric Morley to redesign the existing crown, and he conceived a creation of turquoise, lapis lazuli and diamonds that is still in use today.

What is the connection between David Morris and James Bond?+

A friendship between producer Albert "Cubby" Broccoli and David Morris led to a long association with the Bond films. The house's gems appeared in the 1971 title sequence of Diamonds Are Forever, and the scalloped diamond "Bond" riviere necklace worn by Teri Hatcher in 1997's Tomorrow Never Dies is among its most memorable pieces.

Where is the David Morris flagship, and can I visit?+

The flagship is at 180 New Bond Street, London, in a 1908 townhouse that is one of the few Grade II* listed buildings on Bond Street, designed by Scots architect William Flockhart. Beyond London, David Morris has boutiques in Harrods and in Dubai, Abu Dhabi, Doha and Hong Kong, with partners in Baku, Riyadh and Jeddah.

When was David Morris founded, and is it still family owned?+

David Morris was founded in 1962 by David Morris and remains family owned. His son Jeremy Morris took over from his father in 2003 and is now the house's managing director and principal designer, keeping the business within the family across two generations.

Who designs David Morris jewellery today?+

Jeremy Morris, the founder's son, is the principal designer. He studied fine art in London, spent five years apprenticing with Place Vendôme jewellers and an Antwerp diamond supplier, and has been commissioned to create pieces for figures including Gianni Versace and Barbra Streisand.

Which celebrities have worn David Morris on the red carpet?+

The house has a long red-carpet history. Among those who have appeared in David Morris jewellery are Keira Knightley, Oprah Winfrey, Catherine Deneuve, Kate Winslet, Catherine Zeta-Jones and Adele, reflecting the brand's standing as a go-to for high jewellery moments.

Does David Morris have royal credentials?+

It does. Its first royal connection came in 1967 with a bespoke sapphire and diamond tiara commissioned by the Government of Liechtenstein. A later David Morris commission, a small dragon made for Prince William's 21st birthday, was famously mounted on the bonnet of the vintage Aston Martin driven down the Mall on the Duke and Duchess of Cambridge's wedding day.

Is David Morris jewellery in any museums?+

Yes. David Morris jewellery was selected for the permanent display of the Jewellery Room at the Victoria & Albert Museum in London, and its Bond pieces featured in the travelling exhibition "Designing 007 - Fifty Years of Bond Style," which opened at the Barbican in 2012.

How does David Morris compare with bigger high-jewellery names?+

It plays a quieter, more bespoke game. Where some houses lean on scale and global retail, David Morris is a small, family-run maker known for handmade pieces and an in-house Bond Street workshop. If you want a British house with deep heritage and a personal, commission-friendly approach, it sits in conversation with the grandest names while keeping its own character.