Mario Buccellati opened his first enterprise in 1919, with the founding boutique in Milan beside La Scala. After stores in Milan, Rome and Florence, the house went international, reaching Fifth Avenue in New York in 1954. His son Gianmaria continued the family tradition, designing pieces that began as life-size hand drawings — inspired by nature and Renaissance architecture, set with baroque pearls and finished with the house's signature textile-like engraving in techniques such as rigato, telato, ornato and segrinato.
Today Buccellati Holding Italia is a wholly owned subsidiary of the Swiss group Richemont, which acquired it in 2019 — the year the maison marked its hundredth anniversary.