Headquartered near Tel Aviv, Fox went public on the TASE in 2002 and expanded well beyond Israel, with stores reaching Russia, Singapore, China, Bulgaria, Croatia, Romania, Thailand, Panama and the Philippines. The group also holds a half-stake in Laline Candles & Soaps.
Fox
From a Tel Aviv knitwear workshop to an international chain — Israel's everyday fashion name, on the stock exchange and on ten countries' high streets.
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Fox shopping FAQ
Is Fox clothing worth it?+
For everyday casual basics, Fox is a sensible buy. As Israel's largest clothing chain it built its name on accessible fashion for the whole family rather than luxury, so the value lies in comfortable, affordable staples. Set your expectations to mall-level basics and it tends to deliver.
Is Fox good quality?+
Fox positions itself as dependable casual wear at attractive prices rather than a premium label. The chain has spent decades refining its everyday ranges, which is how it became a high-street fixture across many countries. As with any volume retailer, quality is most consistent in its core basics.
What kind of clothing does Fox sell?+
Fox is an Israeli clothing retail company offering basic, casual fashion for men, women and children. It runs as an international chain of stores rather than a single boutique, so the focus is broad, wearable everyday pieces. Think wardrobe staples over statement couture.
Where is Fox from?+
Fox is an Israeli brand, founded in 1942 in what was then the British Mandate of Palestine as Trico Fox Ltd. That long history is part of its identity as one of the country's most established retailers. The company is headquartered near Tel Aviv.
Who owns Fox and is it publicly traded?+
The parent company is Fuchs-Wiesel Inc., known by its brand name Fox. After its IPO on the Tel Aviv Stock Exchange in 2002, the company became Fox-Wizel Ltd. and remains publicly traded there. So it is a listed retail group rather than a privately held designer house.
In which countries can I find Fox stores?+
Fox grew from Israel into an international chain spanning roughly ten countries, including Israel, Russia, Singapore, China, Bulgaria, Croatia, Romania, Thailand, Panama and the Philippines. It opened stores in Canada in Fall 2008 and also has a location in Munich, Germany. Availability varies by market, so check your local listings.
Does Fox sell anything besides clothing?+
Yes. Beyond apparel, Fox holds a fifty-percent joint partnership in Laline Candles & Soaps Ltd., extending the group's reach into bath and home fragrance. The core business, though, remains its family clothing chain.
How does Fox fit into Israeli fashion retail?+
Fox is one of the country's defining high-street names, sitting alongside other Israeli chains such as Castro, Honigman and Hamashbir Lazarchan. Its scale and longevity since 1942 have made it a mainstay of the local mall landscape. For accessible Israeli fashion, it is one of the first names that comes up.
Which models have fronted Fox campaigns?+
Fox has worked with a roster of well-known Israeli faces over the years, including supermodel Bar Refaeli as well as Esti Ginzburg, Yael Bar Zohar, Shlomit Malka and actor Tomer Kapon. The brand leans on recognizable spokesmodels to anchor its seasonal campaigns. That celebrity association is part of its mainstream appeal.
How should I shop Fox to get the best value?+
Because Fox trades on everyday basics, the smartest approach is to build around its core staples and watch for end-of-season clearouts, which are a regular feature of high-street chains. Buy versatile pieces you will wear often rather than trend items, and you will get the most from its accessible pricing. Always check the size guide for your local market, as fit can shift between regions.