Story & heritage

Eau Folle appears in Guy Laroche's fragrance chronology as a 1970 release, two years before Drakkar and four years after Fidji. It is a rarer vintage scent today, documented mainly by fragrance archives and collector listings.

The packaging is playful for the house: lower-case script, colored stripes and unusual refillable-looking bottle shapes, all matching the name's sense of controlled eccentricity.

Materials & craft

Fragrantica lists Eau Folle as a 1970 citrus fragrance for women with lemon, bergamot, petitgrain and lime on top; carnation, lemon verbena, jasmine, fruity notes, rose and caraway in the middle; and oakmoss, musk, cedar and patchouli in the base.

How to choose & style

Style Eau Folle around crisp white cotton, colored stripes, cropped jackets and easy vintage sportswear. Its charm is offbeat freshness, not polished evening glamour.