Is Haglöfs worth the money?+
For serious outdoor use, most owners feel Haglöfs justifies its premium positioning. The brand is known for high-quality materials and durable construction, and long-term users report packs and shells lasting many years of hard use. If you want gear that holds up across seasons rather than the cheapest option on the rail, Haglöfs is a sound place to put your money.
How does Haglöfs compare to Arc'teryx?+
Both are premium technical brands, but Haglöfs leans into Scandinavian minimalism with clean lines and muted Nordic colours, while Arc'teryx is more overtly hardcore technical. Haglöfs often comes in at a friendlier price for comparable everyday performance, making it a strong pick for hikers who do not need the most extreme specialist kit. Think of it as the calm Swedish alternative.
Which Haglöfs product should I buy first?+
Haglöfs designs clothing, shoes and hardware for outdoor use, so your first purchase should follow your activity. A waterproof shell jacket or a daypack are the most common entry points and the categories the brand is best known for. Once you know how the fit and feel suit you, the rest of the range is easy to build out.
Where are Haglöfs products made?+
Haglöfs does not own any factories. Instead it collaborates with a network of more than 90 material suppliers and manufacturers of clothing, footwear and hardware across 17 countries, with design and development run from its head office in Alvik, Stockholm. Most products pass through its warehouse in Eskilstuna, Sweden, before reaching sales channels.
When and where was Haglöfs founded?+
Haglöfs AB was founded in 1914 in Sweden by Wiktor Haglöf. More than a century on, it remains a Swedish outdoor brand, designing and marketing its gear from Stockholm. That long Nordic heritage is central to the brand's identity.
Who owns Haglöfs now?+
On 18 December 2023, LionRock Capital Limited acquired a 100% interest in Haglöfs. Before that, Haglöfs had been a wholly owned subsidiary of the Japanese sportswear brand Asics from 12 July 2010, when Asics bought it for ¥11.4 billion. The brand has changed hands but stayed rooted in Sweden.
Is Haglöfs a sustainable brand?+
Sustainability is a stated focus for Haglöfs, and the company emphasises high-quality, durable materials chosen to perform across weather conditions. Because the brand works through a network of suppliers rather than owning its own factories, much of its responsibility work centres on how it sources and develops products. For buyers who care about longevity, the durability itself is part of that story.
Where can I buy Haglöfs?+
Haglöfs is sold in 28 markets through wholesale accounts and distributors, with e-commerce in 13 countries and 12 of its own stores. It operates through subsidiaries in Sweden, Norway, Finland, Denmark, Germany and the UK, plus its own operations in France. Availability is therefore strongest across Europe.
How should I care for a Haglöfs waterproof jacket?+
Technical shells stay waterproof longest when kept clean, since dirt and body oils degrade the water-repellent finish over time. Wash according to the garment's care label using a technical cleaner rather than ordinary detergent, and reproof periodically to restore beading. Treated well, a Haglöfs shell can stay watertight through years of demanding use.
Is Haglöfs a good choice for everyday hiking rather than expeditions?+
Yes. Haglöfs aims to provide capable gear at reasonable prices for most outdoor activities, which makes it well suited to regular hikers and walkers who do not need the most extreme specialist equipment. You get genuine technical performance and Scandinavian design without paying for features only alpinists will ever use.
