Brand · American footwear est. 1958

Hush Puppies

The basset-hound brand — pigskin comfort shoes that once shod one in ten Americans.

Hush Puppies
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Hush Puppies is an American brand of casual footwear, founded in 1958 by Wolverine World Wide — its logo and mascot a basset hound named Jason.

The brand was born from a practical breakthrough: a soft, flexible method of pigskin tanning developed for the US military, which Wolverine turned into a casual comfort shoe. It struck a chord with post-war suburbia — by mid-1959 the company had made its first million pairs, and by 1963 one in ten American adults owned a pair.

After sales slumped to 30,000 pairs a year, Hush Puppies became unexpectedly hip in early-1990s downtown Manhattan, picked up by designers like Anna Sui and worn by David Bowie and Tom Hanks — a comeback so sharp Malcolm Gladwell used it as a textbook tipping point. Headquartered in Rockford, Michigan, it remains a division of Wolverine World Wide.

Hush Puppies shopping FAQ

Are Hush Puppies actually good shoes?+

Their reputation rests on comfort more than anything. Hush Puppies began life as a comfort brand, built from soft, flexible pigskin that the company developed because it was too supple for its tougher work boots. That easygoing feel is still the draw today, so they are best thought of as relaxed casual shoes rather than rugged ones.

Are Hush Puppies worth it for the price?+

For everyday casual wear, most buyers feel they get fair value. The brand sits in the comfortable, accessible end of the market rather than the luxury one, which is exactly the niche it was created for. Treat them as a sensible casual staple and the value tends to land where you would expect.

Why does Hush Puppies use a basset hound as its logo?+

The droopy-eyed basset hound named Jason is the brand's mascot and logo, and it has been part of the identity for decades. The soulful, laid-back dog became shorthand for the brand's whole pitch: easy, comfortable, unpretentious footwear. It is one of the most recognisable mascots in American shoes.

When were Hush Puppies founded and where?+

Hush Puppies is an American brand founded in 1958. It grew out of work to develop a practical way to tan pigskin for the US military, and the company spun that soft leather into casual shoes. It is headquartered in Rockford, Michigan, as a division of Wolverine World Wide.

How did Hush Puppies become so popular in the first place?+

The timing fit post-war America perfectly. The casual, suburban lifestyle the shoes spoke to was booming, and they caught on fast: by mid-1959 the company had made its first million pairs, and by 1963 one in ten American adults owned a pair. That early surge cemented Hush Puppies as a household name.

Is it true a pair of Hush Puppies once saved a rock star's life?+

That is the legend the brand tells. Hush Puppies claimed their crepe rubber soles saved Rolling Stones guitarist Keith Richards in 1965, when he touched his guitar to an ungrounded microphone at a Sacramento concert and was knocked unconscious. Medics reportedly believed the rubber-soled Hush Puppies he was wearing insulated him.

What was the 1990s Hush Puppies comeback about?+

It is one of fashion's great accidental revivals. By 1994 sales had fallen to about 30,000 pairs a year, then the shoes suddenly turned hip in downtown Manhattan clubs and bars. Designers John Bartlett, Anna Sui and Joel Fitzpatrick put them in collections, sales rocketed, and the shoes won best accessory at the 1995 Council of Fashion Designers awards.

Which celebrities wore Hush Puppies during that revival?+

Once the shoes were hip again, the list got long. During the 1990s resurgence they were worn by figures including Princess Diana, David Bowie, Jim Carrey, Sharon Stone, Tom Hanks, Ellen DeGeneres and Sylvester Stallone, among others. That mix of style and celebrity is a big part of why the comeback stuck.

Why is Hush Puppies used as an example of a tipping point?+

Because its 1990s revival is a textbook case of a trend reaching critical mass. Journalist Malcolm Gladwell used Hush Puppies' rapid rise from near-irrelevance to mass popularity as an illustration of a tipping point. The story is a neat example of how a small downtown trend can suddenly go mainstream.

Who makes Hush Puppies now?+

Hush Puppies is a division of Wolverine World Wide, headquartered in Rockford, Michigan. Wolverine also licenses the Hush Puppies name beyond shoes, for apparel, toys and accessories. So while the name lives on across categories, the footwear remains the heart of the brand.

How should I care for my suede Hush Puppies?+

Soft napped leathers reward a light touch. Brush them with a suede brush to lift the nap, treat them with a suede protector before heavy wear, and keep them away from soaking rain where you can. Spot-clean rather than drench, and they will hold their easy, broken-in look for a long time.

When is the best time to buy Hush Puppies?+

Because the core casual styles are evergreen rather than fashion-led, you are not racing a trend. End-of-season clearances and outlet stock tend to offer the friendliest pricing, while the everyday staples stay available year-round. Buy the basics when you need them and treat sales as a bonus.