Is a London Fog trench coat worth it?+
For a classic raincoat that does its job without a luxury-house price tag, London Fog is a long-standing favorite. The brand built its name on practical, all-weather coats, and the cotton-and-polyester blends it pioneered are made to shrug off rain season after season. Most shoppers see it as a sensible, durable buy, with the caveat that you should check the specific style's fabric and fit before committing.
Is London Fog a good outerwear brand?+
London Fog has been an American outerwear name since the early 1920s, and at its peak in the 1970s, two-thirds of all raincoats sold in the United States carried its label. That kind of reach is built on dependable, weather-ready coats rather than runway flash. It remains a solid choice for a no-fuss trench or raincoat that earns its keep.
How does London Fog compare to Burberry or Ralph Lauren?+
London Fog sits at the practical, accessible end of the trench world, where Burberry and Ralph Lauren reach into luxury territory and pricing. What London Fog offers is a genuinely heritage American raincoat at a fraction of the cost, which is exactly why many shoppers compare them. If you want the silhouette and weather protection without a designer premium, London Fog is the value pick.
What is London Fog best known for?+
London Fog is best known for the trench coat and the raincoat, the garments that made it a household name. After World War II it partnered with DuPont to develop raincoat material, and its early coats were among the first to feature a patented removable liner. That blend of weatherproofing and practicality is the brand's signature.
What was the original London Fog Maincoat?+
Founder Israel Myers coined the name Maincoat so the coat could be worn all year round, not just in foul weather. London Fog introduced it in 1954, sold through Saks Fifth Avenue, making the company one of the first to bring raincoats and trench coats to upscale department stores. It set the template for the all-season coats the brand still makes.
Who founded London Fog and when?+
London Fog traces back to 1922–1923, when Israel Myers established the Londontown Manufacturing Company. During World War II the firm made waterproof clothing for the United States Navy, then turned that know-how toward civilian raincoats after the war. The London Fog name grew out of that Londontown foundation.
Is London Fog an American brand despite the name?+
Yes. Despite the very British-sounding name, London Fog is an American manufacturer of coats and apparel, founded as the Londontown Manufacturing Company. Its roots and early production were in the United States, where it became the dominant raincoat label of its era. The name evokes drizzly weather rather than a British origin.
What does London Fog make besides trench coats?+
Alongside its signature trench coats and raincoats, London Fog produces jackets and parkas, so its range covers more than just spring weather. The brand also offers accessories such as handbags and umbrellas. That breadth lets you build out a coordinated rainy-day wardrobe from a single label.
Did London Fog appear in Mad Men?+
It did. London Fog features as a client of the fictional advertising agency Sterling Cooper in the season-three premiere of Mad Men. The connection went further in 2010, when cast member Christina Hendricks was signed as a celebrity model for the brand. It is a fitting nod to a label that came of age in the mid-century era the show portrays.
Who owns London Fog now?+
In 2006, London Fog was acquired by Iconix Brand Group. Under that ownership the brand expanded its global footprint and ran campaigns featuring ambassadors such as Eva Longoria, Nicole Scherzinger and Neil Patrick Harris. The label continues to position itself as a modern-classic outerwear name.
How should I care for a London Fog raincoat?+
Because London Fog coats are built around water-resistant cotton and polyester blends, always follow the care label on your specific style rather than a one-size rule. Many trench and raincoat styles do best with gentle cleaning that preserves their water-shedding finish, and reproofing every so often helps a coat keep beading rain. Treated well, a London Fog coat is meant to last for years.
When is the best time to buy a London Fog coat?+
Outerwear is usually freshest and most fully stocked at the start of its season, so early autumn for cold-weather coats and early spring for trenches gives you the widest choice of sizes and colors. End-of-season is the traditional window for picking from what remains. Either way, prioritize the right length and fit for your frame over chasing a particular moment.
