The ropery moved to Lenzburg in 1878 and, from 1943, marketed its products under the brand Mammut, introducing the mammoth as its logo. As the original rope business met crisis in the 1970s and 80s, the company reinvented itself as an outdoor clothing maker, launching its first outdoor collection in 1981 and adopting the name Mammut Sports Group AG in 2003.
Based in Seon, Switzerland, Mammut employs around 800 people and is active in over 40 countries, making clothing and equipment for climbing, snow sports, trail running and trekking. It has grown by acquisition — taking in the sleeping-bag maker Ajungilak and the avalanche-airbag firm Snowpulse — and has been part of investment company Telemos Capital since 2021.