Romanian designer Maria Lucia Hohan trained at the LISAA School of Art & Design in Paris and began her career as a fashion illustrator for an Italian house in Milan before launching her own line. The label has since grown to operate internationally, stocked in New York, London, Milan, Rome, Dubai, Istanbul, São Paulo and Singapore.
Recognition came once her gowns were worn by names such as Beyoncé, Nicole Kidman, Jennifer Lopez, Selena Gomez, Rihanna, Taylor Swift and Eva Longoria. One of her designs, worn by actress Logan Browning, was recognised at the 2022 NAACP Image Awards.