Started by Ray Ferguson, Costa was the official gear of the Stars & Stripes America's Cup team by 1986 and quickly became popular among surfers and recreational fishermen for its sun-glare protection. It even appeared as a sponsor in the 1987 video game California Games.
The brand is widely recognised for its proprietary 580 lens technology, in glass (580G) and polycarbonate (580P), which filters harsh yellow and blue light for clarity on reflective surfaces — making it a favourite among anglers. Costa was acquired by Essilor in 2013 for around $270 million, and is now a subsidiary of EssilorLuxottica.